PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED PRICE TERHADAP INTENTION TO USE NETFLIX DI KOTA BANDUNG

Yolanda Indah Irawanty, - (2021) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED PRICE TERHADAP INTENTION TO USE NETFLIX DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Even though Netflix has many subscribers that increase from year to year but in 2021 Netflix subscribers in Indonesia decreased and were defeated by the competitors, they are Disney+ Hotstar, Viu and Vidio. The study aims to determine the description of perceived usefulness, perceived ease of use, dan perceived price on Netflix video on demand streaming service. This research also aims to determine intention to use on Netflix video on demand streaming service, and to know the impact of perceived usefulness, perceived ease of use, dan perceived price on intention to use for Netflix’s video on demand streaming service user. Variables in this study consists of three independent variables and one dependent variable. Independent variables in this research is perceived usefulness (X1), perceived ease to use (X2), dan perceived price (X3). While the dependent variable is Intention to Use (Y). The sample on this research was some of the user of Netflix video on the demand streaming service in Kota Bandung. Sampling technique used in the research was purposive sampling. Data collection is done by using questionnaire distribution to 132 respondent of Netflix video on demand streaming service and an interview to 10 respondent.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	intention to use, perceived ease of use, perceived price, perceived usefulness, TAM, video on demand,
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) L Education > LA History of education
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan)
Depositing User:	Yolanda Indah I
Date Deposited:	21 Mar 2022 05:08
Last Modified:	21 Mar 2022 05:08
URI:	http://repository.upi.edu/id/eprint/71167

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