PENGARUH ONLINE SHOPPING EXPERIENCE DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION (SURVEI PADA PENGGUNA FASHION ONLINE DI LAZADA)

    Annisaa Fitri Iswahyunita, - (2021) PENGARUH ONLINE SHOPPING EXPERIENCE DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION (SURVEI PADA PENGGUNA FASHION ONLINE DI LAZADA). S1 thesis, Universitas Pendidinkan Indonesia.

    Abstract

    ABSTRACT

    Annisaa Fitri Iswahyunita (1406269), “The Effect of Online Shopping Experience and Customer Satisfaction on Repurchase Intention (A Survey of Customer Fashion Online Lazada)”. Under the guadine of Dr. Lili Adi Wibowo, S.Pd, S.Sos, M.M, and Dr. Bambang Widjajanta, M.M
    Abstarct: This Study aims to obtain ((1) an overview of online shopping experience, (2)an overview of customer satisfaction (3) an overview of repurchase intention, and (3) the magnitude of the influence of online shopping experienceand customer satisfaction on repurchase intention. The design of this study was cross sectional method using a descriptive and verification type approach, namely by exposing the related variables to test the relationship or influence which then formed conclusions. The object of research that is the dependent variable is repurchase intention (Y), online shopping experience (X1) and customer satisfaction (X2). The population in this study were consumer fashion online at Lazada, amounting to 647,350. The method used is random sampling with a sample size of 100 respondents with characteristics (1) Female and Male, (2) Respondents who have bought fashion in Lazada. The data analysis technique used is path analysis. The findings of this study show that the picture of online shopping experience and customer satisfavtion is in a good category. Online shopping experience and customer satisfaction has a significant influence on repurchase intention.
    Keywords: repurchase intention, customer satisfaction, online shopping experience

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Uncontrolled Keywords: repurchase intention, customer satisfaction, online shopping experience
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HF Commerce
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
    Depositing User: Annisaa Fitri Iswahyunita
    Date Deposited: 05 Nov 2021 02:53
    Last Modified: 05 Nov 2021 02:53
    URI: http://repository.upi.edu/id/eprint/69396

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