PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN DI MASALALU CAFE DUREN SAWIT

Durrotul Hikmah, - (2021) PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN DI MASALALU CAFE DUREN SAWIT. S1 thesis, Universitas Pendidikan Indonesia.

Baca Full Text klik disini
[img] Text
S_MIK_1705427_Title.pdf
Download (666kB)
[img] Text
S_MIK_1705427_Chapter1.pdf
Download (267kB)
[img] Text
S_MIK_1705427_Chapter2.pdf
Restricted to Staf Perpustakaan
Download (442kB)
[img] Text
S_MIK_1705427_Chapter3.pdf
Download (781kB)
[img] Text
S_MIK_1705427_Chapter4.pdf
Restricted to Staf Perpustakaan
Download (584kB)
[img] Text
S_MIK_1705427_Chapter5.pdf
Download (93kB)
[img] Text
S_MIK_1705427_Appendix.pdf
Restricted to Staf Perpustakaan
Download (3MB)
Official URL: http://repository.upi.edu

Abstract

Abstrak Bauran pemasaran adalah faktor yang mempengaruhi loyalitas konsumen. Penelitian ini bertujuan untuk mengetahui variabel bauran pemasaran terhadap produk, harga, tempat, promosi, orang, proses dan bentuk fisik yang mempunyai hubungan keterkaitan terhadap loyalitas pelanggan di Masalalu café Duren Sawit. Metode ini menggunakan metode kuantitatif analisis deskriptif dan verifikatif dengan populasinya adalah pengunjung Masalalu café Duren Sawit. Bauran pemasaran di Masalalu café Duren Sawit mempunyai 7 aspek yang harus diperhatikan karena mempengaruhi loyalitas pelanggan agar terus mempercayai Masalalu café. Kata kunci : bauran pemasaran dan loyalitas pelanggan Abstrac Marketing mix is a factor that affects consumer loyalty. This study aims to determine the marketing mix variables on product, price, place, promotion, people, process and physical form that have a relationship with customer loyalty at Masalalu cafe Duren Sawit. This method uses descriptive quantitative analysis and verification methods with the population being visitors to the Masalalu Duren Sawit cafe. The marketing mix in the past of the Duren Sawit café has 7 aspects that must be considered because it affects customer loyalty so that they continue to trust Masalalu café. Keywords: marketing mix and customer loyalty

Item Type: Thesis (S1)
Uncontrolled Keywords: marketing mix and customer loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User: Durrotul Hikmah
Date Deposited: 25 Oct 2021 07:08
Last Modified: 25 Oct 2021 07:08
URI: http://repository.upi.edu/id/eprint/69056

Actions (login required)

View Item View Item