Revida Yunisa, - (2021) ANALISIS PERILAKU SEGMEN WISATAWAN MUSLIM HAJI DAN NON-HAJI DALAM MELAKUKAN PERJALANAN WISATA. S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_MRL_1700636_Title.pdf Download (2MB) |
|
Text
S_MRL_1700636_Chapter1.pdf Download (958kB) |
|
Text
S_MRL_1700636_Chapter2.pdf Restricted to Staf Perpustakaan Download (206kB) | Request a copy |
|
Text
S_MRL_1700636_Chapter3.pdf Download (283kB) |
|
Text
S_MRL_1700636_Chapter4.pdf Restricted to Staf Perpustakaan Download (400kB) | Request a copy |
|
Text
S_MRL_1700636_Chapter5.pdf Download (93kB) |
|
Text
S_MRL_1700636_Appendix.pdf Restricted to Staf Perpustakaan Download (2MB) | Request a copy |
Abstract
Tujuan dari penelitian ini adalah berfokus pada membandingkan dan menganalisis perbedaaan perilaku antara wisatawan muslim yang pernah berhaji dan belum pernah berhaji dalam melakukan perjalanan wisata. Penelitian ini menggunakan pendekatan kuantitatif verifikatif dengan uji independent sample t-test dan uji anova 2 arah untuk memverifikasi ada atau tidaknya perbedaan perilaku ketika berwisata antara segmen wisatawan muslim haji dan non-haji ketika melakukan perjalanan wisata. Teknik pengambilan sampel yang digunakan adalah conveniece sampling. Data dikumpulkan dari kuisioner yang disebarkan kepada 274 responden haji dan non-haji. Kuesioner penelitian disebar pada beberapa media sosial dalam bentuk tautan. Variabel dalam penelitian ini adalah motivasi, preferensi akomodasi dan sikap. Hasil penelitian ini menunjukan bahwa tidak terdapat perbedaan preferensi baik dari faktor motivasi, preferensi akomodasi dan sikap antara segmen haji dan non-haji ketika melakukan perjalanan wisata. The purpose of this study is to focus on comparing and analyzing the differences in preference between Muslim tourists who have made the Hajj and have never performed Hajj on their travels.. This study uses a quantitative verification approach with an independent sample t-test and a 2-way ANOVA test to verify whether or not there are differences in behavior between the Hajj and non-Hajj Muslim tourist segments when traveling. The sampling technique used was convenience sampling. Data were collected from a questionnaire distributed to 274 hajj and non-hajj respondents. The research questionnaire was distributed on several social media in the form of a link. The variables in this study are motivation, accommodation preferences, and attitudes. The results of this study indicate that there is no difference in preferences both from motivational factors, accommodation preferences, and attitudes between hajj and non-hajj segments when traveling.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Segmentasi wisatawan, Preferensi, Motivasi, Perjalanan Wisata. Tourist segmentation, Preference, Motivation, Travel. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Revida Yunisa |
| Date Deposited: | 12 Oct 2021 03:36 |
| Last Modified: | 12 Oct 2021 03:36 |
| URI: | http://repository.upi.edu/id/eprint/68600 |
Actions (login required)
 |
View Item |