GAMBARAN ETHNOCENTRISM KONSUMEN DI KOTA BANDUNG

Trianisa, - (2020) GAMBARAN ETHNOCENTRISM KONSUMEN DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu/

Abstract

This study aims to determine the level of consumer ethnocentrism in Bandung city based on food product. The research method used a quantitative method with the sample 312 consumers in Bandung city who have bought local and imported products. The instrument in this study used an instrument made by Nisfiyani (2013) based on derivatives of the dimensions of consumer ethnocentrism by Siagmaka (2009) and then modified according to the context of the research conducted by the researcher. The data analysis technique in this study used the t- test. The results obtained indicate that the level of consumer ethnocentrism in Bandung city is in the high category.

Item Type: Thesis (S1)
Uncontrolled Keywords: consumer ethnocentrism, local product, consumer ethnocentrism factor
Subjects: B Philosophy. Psychology. Religion > BF Psychology
L Education > L Education (General)
Divisions: Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User: TRIANISA
Date Deposited: 19 Jul 2021 08:29
Last Modified: 19 Jul 2021 08:29
URI: http://repository.upi.edu/id/eprint/62399

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