PENGARUH PERCEIVED RISK TERHADAP CUSTOMER SATISFACTION (Survei pada Partisipan Rafting di Efdee Adventure)

Habiburahman, - (2020) PENGARUH PERCEIVED RISK TERHADAP CUSTOMER SATISFACTION (Survei pada Partisipan Rafting di Efdee Adventure). S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Habiburahman (1603589) “Pengaruh Perceived Risk terhadap Customer Satisfaction” (Survei pada Partisipan Rafting di Efdee Adventure) di bawah bimbingan Dr. Vanessa Gaffar, SE.Ak.,MBA dan Oce Ridwanudin, S.E., MM. Penelitian ini bertujuan untuk menganalisis adanya pengaruh perceived risk yang terdiri atas finance risk, performance risk, physical risk, time risk dan social risk terhadap customer satisfaction di Efdee Adventure Pangalengan. Metode yang digunakan dalam penelitian ini adalah explanatory survey dengan pendekatan cross sectional method. Penelitian ini dilakukan dengan menyebarkan kuisioner online dan offline kepada partisipan yang sudah pernah rafting menggunakan jasa Efdee Adventure. Sebanyak 110 sampel yang dikumpulkan. Teknik analisis data yang digunakan adalah regresi linear berganda. Penemuan dari penelitian ini adalah bahwa dimensi dari perceived risk yang terdiri atas finance risk, performance risk, physical risk, time risk dan social risk memberikan pengaruh yang kuat terhadap customer satisfaction di Efdee Adventure Pangelengan. Dengan memahami perceived risk di provider rafting akan memberikan partisipan masukan yang positif untuk berkunjung kembali. Hasil penelitian ini menunjukan bahwa semua dimensi memiliki pengaruh yang signifikan antara perceived risk terhadap customer satisfaction (kecuali performance risk). Kata kunci : Perceived Risk, Customer Satsfaction, Efdee Adventure Pangalengan. Habiburahman (1603589) “The influence of Perceived Risk on Customer Satisfaction” (Survey to Participant Rafting at Efdee Adventure) under the guidance of Dr. Vanessa Gaffar, SE.Ak.,MBA and Oce Ridwanudin, S.E., MM. This study aims to analyze the influence of perceived risk consisting of finance risk, performance risk, physical risk, time risk dan social risk on customer satisfaction at Efdee Adventure Pangalengan. Methods used in this research is explanotory survey with cross sectional method approach. The results are drawn based on an online and offline survey of 110 responses who have recently using Efdee Adventure services. The data was analyzed using regression technique. This paper present that the dimensions of perceived risk consist of finance risk, performance risk, physical risk, time risk dan social risk increase customer satisfaction at Efdee Adventure Pangalengan. The study explores by understanding the perceived risk in rafting providers will giving the positive feedback to revisit again in the future. Moreover the paper points out there all dimension have a significant influence between perceived risk on customer satisfaction (except performance risk). Keyword : Perceived Risk, Customer Satsfaction, Efdee Adventure Pangalengan

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Perceived Risk, Customer Satsfaction, Efdee Adventure Pangalengan.
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User:	Habiburahman
Date Deposited:	02 Jun 2021 06:27
Last Modified:	02 Jun 2021 06:27
URI:	http://repository.upi.edu/id/eprint/61045

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