PENGARUH DIMENSI DESAIN TERHADAP BOOKING INTENTION PADA BOUTIQUE HOTEL KOTA BANDUNG OLEH GENERASI MILENIAL

Rizky Ramadhan, - (2020) PENGARUH DIMENSI DESAIN TERHADAP BOOKING INTENTION PADA BOUTIQUE HOTEL KOTA BANDUNG OLEH GENERASI MILENIAL. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

The purpose of this study was to examine the effect of the design dimensions applied by hotels on the intention to place orders by millennials. Due to the development and growth of boutique hotels which are very numerous in number, so the need to understand the characteristics or patterns of large market segmentation in the future soon in shaping their intentions. Data was collected from the results of distributing Google forms with purposive sampling techniques to millennial generation in Indonesia and having a travel plan in the city of Bandung, and 200 data were used. The findings in this study are that the intention to place a millennial order is only influenced by good design in functionality with fully mediated by emotional arousal. So that the emotional arousal role becomes very important in shaping the intention to place orders from millennial. This finding could have implications for marketing strategies and improvements in the application of hotel room design to influence the intentions of millennial guests.

Item Type: Thesis (S1)
Uncontrolled Keywords: Aesthetic, Functionality, Symbolism, Booking Intention
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User: Rizky Ramadhan
Date Deposited: 11 Jan 2021 06:08
Last Modified: 11 Jan 2021 06:08
URI: http://repository.upi.edu/id/eprint/53942

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