PENGARUH SERVICE CONVENIENCE TERHADAP CUSTOMER SATISFACTION : survei terhadap pic(person in charge) perusahaan yang melakukan pembelian meeting package di Grand Mercure Bandung Setiabudi

Meilin Nolika, - (2019) PENGARUH SERVICE CONVENIENCE TERHADAP CUSTOMER SATISFACTION : survei terhadap pic(person in charge) perusahaan yang melakukan pembelian meeting package di Grand Mercure Bandung Setiabudi. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Meilin Nolika (1501342), “Pengaruh Service Convenience Terhadap Customer Satisfaction” (Survei terhadap PIC (Person In Charge) perusahaan yang melakukan pembelian meeting package di Grand Mercure Bandung Setiabudi) di bawah bimbingan Ibu Dr. Vanessa Gaffar, S.E.AK,MBA dan Bapak Oce Ridwanudin, S.E., M.M. Penelitian ini bertujuan untuk mengetahui gambaran Service Convenience yang meliputi Decision Convenience, Access Convenience, Transaction Convenience, Benefit Convenience, dan Post benefit Convenience dan gambaran Customer Satisfaction yang meliputi Expectation dan Perceived performance di Grand Mercure Bandung Setiabudi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Populasi pada penelitian ini sebanyak 217 perusahaan yang melakukan pembelian meeting package di Grand Mercure Bandung Setiabudi. Sampel dalam penelitian ini sebanyak 217. Teknik sampling yang digunakan yaitu sampling jenuh. Data pada penelitian ini dikumpulkan melalui Kuesioner, wawancara, observasi, dan studi literatur. Kemudian, data yang diperoleh dianalisis menggunakan analisis data deskriptif dan verifikatif dengan analisis regresi berganda. Hasil penelitian menunjukan bahwa secara simultan Service Convenience memiliki pengaruh yang signifikan terhadap Customer Satisfaction di Grand Mercure Bandung Setiabudi. Secara keseluruhan skor ideal Service Convenience dan Customer Satisfaction berada pada kategori tinggi. Kata Kunci : Service Convenience, Customer Satisfaction, Grand Mercure Bandung Setiabudi Meilin Nolika (1501341), “The Influence of Service Convenience on Customer Satisfaction" (Survey of PIC (Person In Charge) of companies that purchase meeting package at Grand Mercure Bandung Setiabudi) under the guidance of Ms. Dr.Vanessa Gaffar, S.E.,AK,MBA and Mr. Oce Ridwanudin, S.E., M.M This study aims to determine the description of Service Convenience which includes Decision Convenience, Access Convenience, Transaction Convenience, Benefit Convenience, and Post benefit Convenience and the description of Customer Satisfaction which includes Expectation dan Perceived performance of Grand Mercure Bandung Setiabudi. This study uses a quantitative approach with descriptive and verification methods. The population in this study were 217 companies that purchase meeting package at Grand Mercure Bandung Setiabudi. The samples in this study were 217. The sampling technique used is sampling jenuh. The data in this study were collected through questionnaires, interviews, observation, and literature studies. Then, the data obtained were analyzed using descriptive and verification data with multiple regression analysis. The results of the study show that simultaneously the Service Convenience has a significant influence on the Customer Satisfaction at Grand Mercure Bandung Setiabudi. Overall the ideal score of Service Convenience and Customer Satisfaction at the highest category. Keywords: Service Convenience, Customer Satisfaction, Grand Mercure Bandung Setiabudi

Baca Full Text klik disini
[img] Text
S_MPP_1501341_Title.pdf
Download (633kB)
[img] Text
S_MPP_1501341_Title.pdf
Download (633kB)
[img] Text
S_MPP_1501341_Chapter1.pdf
Download (300kB)
[img] Text
S_MPP_1501341_Chapter2.pdf
Restricted to Staf Perpustakaan
Download (641kB)
[img] Text
S_MPP_1501341_Chapter3.pdf
Download (748kB)
[img] Text
S_MPP_1501341_Chapter4.pdf
Restricted to Staf Perpustakaan
Download (949kB)
[img] Text
S_MPP_1501341_Chapter5.pdf
Download (161kB)
Official URL: http://repository.upi.edu
Item Type: Thesis (S1)
Uncontrolled Keywords: Service Convenience, Customer Satisfaction, Grand Mercure Bandung Setiabudi
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Meilin Nolika
Date Deposited: 25 Jul 2023 08:11
Last Modified: 25 Jul 2023 08:11
URI: http://repository.upi.edu/id/eprint/50252

Actions (login required)

View Item View Item