PARIWISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Survei terhadap Wisatawan Nusantara yang Berkunjung ke Gedung Sate Festival di Kota Bandung)

Ricky Ramdhan, - (2019) PARIWISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Survei terhadap Wisatawan Nusantara yang Berkunjung ke Gedung Sate Festival di Kota Bandung). S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini bertujuan untuk menjelaskan: Pengaruh dari variabel Event Pariwisata secara simultan terhadap Keputusan Berkunjung Wisatawan; Pengaruh dari variabel Event Pariwisata secara parsial terhadap Keputusan Berkunjung Wisatawan. Penelitian ini menggunakan jenis penelitian eksplanatori dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada lima yaitu Setting (X1), Theme & Programme (X2), Services (X3), Consumables (X4) dan Keputusan Berkunjung Wisatawan (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner secara langsung pada Wisatawan Domestik yang Berkunjung ke Event Gedung Sate Festival. Sampel yang digunakan dalam penelitian ini berjumlah 120 orang responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif. Teknik analisisis data yang digunakan adalah regresi linier berganda. Pelaksanaan event Pariwisata Gedung Sate Festival di Kota Bandung berada pada kategori tinggi, dimensi theme & programme mendapatkan penilaian tertinggi dan penilaian terendah yaitu service. Kemudian tanggapan mengenai keputusan berkunjung di Kota Bandung berada pada kategori tinggi, dimensi pemilihan merk mendapatkan penilaian tertinggi dan dimensi waktu kunjungan mendapatkan penilaian terendah. Hasil penelitian menunjukkan adanya pengaruh antara Event Pariwisata dan keputusan berkunjung wisatawan.; This research aims to explain: The influence of Tourism Event variabel simultaneously on Tourist Visiting Decision; The influence of Tourism Event variabel partially on Tourist Visiting Decision. This research use explanatory research with quantitive approach. The Variabel used in this study are five : Setting (X1), Theme & Programme (X2), Services (X3) dan Consumables (X4)) and Tourist Visiting Decision (Y). Data collection is obtained through the spreading of questionnaire directly on the Domestic Tourist Visiting the Banyuwangi Festival Event. The sample used in this study amounted to 120 respondents. The sampling technique used is purposive sampling. The data analysis use descriptive analysis and verificative. The data analysis technique is multiple linear regression. The implementation of the Tourism Event in Gedung Sate Festival Bandung, the high category is theme & programme dimensions which are among the lowest is services. Then, prices in the city of Bandung are in the highest category, dimensions and highest prices. The results of the study indicate a connection between tourism events and the decision of traveling. The implementation of special edutainment event in Gedung Sate Festival in the high category is theme & programme dimension get the highest appraisal and the lowest rating is service. Then the response regarding the decision to visit in Bandung city in the high category is brand choice dimension get the highest rating and dimension purchase timining get the lowest rating. The result of the research shows that there is influence between tourism eventt and visiting decision.

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Additional Information: No Panggil : S MPP RIC p2-109; Pembimbing : I. Hari Mulyadi, II. Yeni Yuniawati; NIM : 1401256
Uncontrolled Keywords: Event, Event Pariwisata, Keputusan Berkunjung Wisatawan
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Yayu Wulandari
Date Deposited: 11 May 2020 07:23
Last Modified: 11 May 2020 07:23
URI: http://repository.upi.edu/id/eprint/48640

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