Arvi Yunda Folia, - (2019) ANALISIS KEPUASAN WISATAWAN TERHADAP PRODUK WISATA DI THE LODGE MARIBAYA KABUPATEN BANDUNG BARAT. S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_MRL_1301157_Title.pdf Download (495kB) |
|
Text
S_MRL_1301157_Abstract.pdf Download (372kB) |
|
Text
S_MRL_1301157_Table_of_content.pdf Download (318kB) |
|
Text
S_MRL_1301157_Chapter1.pdf Download (535kB) |
|
Text
S_MRL_1301157_Chapter2.pdf Restricted to Staf Perpustakaan Download (585kB) |
|
Text
S_MRL_1301157_Chapter3.pdf Download (776kB) |
|
Text
S_MRL_1301157_Chapter4.pdf Restricted to Staf Perpustakaan Download (2MB) |
|
Text
S_MRL_1301157_Chapter5.pdf Download (302kB) |
|
Text
S_MRL_1301157_Bibliography.pdf Download (399kB) |
|
Text
S_MRL_1301157_Appendix1.pdf Restricted to Staf Perpustakaan Download (402kB) |
|
Text
S_MRL_1301157_Appendix2.pdf Restricted to Staf Perpustakaan Download (489kB) |
|
Text
S_MRL_1301157_Appendix3.pdf Restricted to Staf Perpustakaan Download (679kB) |
|
Text
S_MRL_1301157_Appendix4.pdf Restricted to Staf Perpustakaan Download (681kB) |
|
Text
S_MRL_1301157_Appendix5.pdf Restricted to Staf Perpustakaan Download (514kB) |
|
Text
S_MRL_1301157_Appendix6.pdf Restricted to Staf Perpustakaan Download (331kB) |
Abstract
The Lodge Maribaya awalnya tidak dibuka umum seperti saat ini, The Lodge Maribaya hanya melayani wisatawan yang telah memesan tempat untuk acara perkemahan, private party, atau acara khusus lainnya. Kemudian pengelola merenovasi dan mengubah konsep, baik dari segi penampilan maupun pelayanan dengan harapan wisatawan yang telah datang berkunjung merasa puas. Namun sampai saat ini masih didapati beberapa keluhan yang dirasakan wisatawan setelah datang berkunjung ke The Lodge Maribaya. Tujuan dari penelitian ini yaitu menganalisis kepuasan wisatawan melalui penilaian wisatawan terhadap tingkat kepentingan dan tingkat kinerja produk wisata di The Lodge Maribaya. Terdapat tiga indikator produk wisata yaitu atraksi, fasilitas, dan aksesibilitas. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif yang menggunakan teknik simple random sampling. Penelitian ini melibatkan 100 responden dengan menggunakan kuesioner. Untuk mengukur tingkat kepuasan wisatawan digunakan metode Importance Performance Analysis (IPA) yang menghasilkan Diagram Kartesius yang memiliki empat kuadran dengan skala prioritas. Berdasarkan hasil penelitian ini, terdapat ketidakpuasan yang dirasakan wisatawan yang datang berkunjung ke The Lodge Maribaya. Walaupun tingkat kinerja dari produk wisata yang ada di The Lodeg Maribaya dirasa sudah baik, namun pada kenyataannya belum mencapai titik kepuasan wisatawan dikarenakan nilai harapan wisatawan terhadap produk wisata yang ada di The Lodeg Maribaya lebih besar dibandingkan dengan nilai kinerjanya. Pengelola diharapkan dapat memperhatikan ketersediaan dan kondisi produk wisata di The Lodege Maribaya serta dapat mempertahankan kinerja dari produk wisata yang dinilai oleh wisatawan sudah baik. At the begining of The Lodge Maribaya opened not common as it now, The Lodge Maribaya only serves campsite, private party, or the other special events. And then the management renovated and changed the concept The Lodge Maribaya in order to make the tourists who came to visit will satisfied. But after renovated, there were still some complaint from the tourists after came to visit The Lodge Maribaya. The purpose of this research is to analyse the satisfaction of tourists through assessment of travellers against the importance and the level of performance of the tourist product in The Lodge Maribaya. There are three indicators of tourist products are attractions, facilities, and accessibility. This research used descriptive method with quantitative approach and used simple random sampling. There are 100 respondents by using questionnaire. To measure the level of satisfaction of tourists used method of Importance Performance Analysis (IPA) which generates a Cartesian Diagram that has four quadrants with a scale of priorities. Based on the results of this researched, there is a unsatisfaction of tourists who came to visit The ZLodge Maribaya. Although the level of performance of the existing tourism products in The Lodge Maribaya its already good, but the fact has not yet reached the point of satisfaction of tourists because the tourists’ level satisfation of the existing tourism products in The Lodge Maribaya greater than the value of its performance. The management are expected to consider the availability and the condition of the tourism product in The Lodge Maribayat and can maintain the performance of tourism product which was good by tourist.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No Panggil : S MRL ARV a-2019; Pembimbing : I. Dasiharjo, II. Rosita; NIM : 1301157 |
| Uncontrolled Keywords: | The Lodege Maribaya, Kepuasan Wisatawan, Produk Wisata, Matriks |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Yayu Wulandari |
| Date Deposited: | 20 Apr 2020 05:17 |
| Last Modified: | 20 Apr 2020 05:17 |
| URI: | http://repository.upi.edu/id/eprint/48471 |
Actions (login required)
 |
View Item |