Wanda Dania Utami, - (2018) PENGARUH E-SERVICE QUALITY TERHADAP INTENTION TO RE-USE WEBSITE OTA DALAM PEMBELIAN TIKET PESAWAT. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Intention to re-use situs web e-commerce pada situs web booking tiket pesawat membuktikan
bahwa pengguna yang terbiasa dengan pembelian layanan secara online kurang puas dan memiliki
intention to re-use yang rendah untuk menggunakan kembali situs web. Penelitian ini bertujuan
untuk mengetahui gambaran e-service quality terhadap intention to re-use pada mahasiswa FPIPS
UPI pengguna Traveloka, Tiket.com dan Booking.com. Variabel independen dalam penelitian ini
yaitu e-service quality (X) terhadap variabel dependen (Y) yaitu intention to re-use. Jenis
penelitian yang digunakan adalah deskriptif dan verifikatif dengan metode yang digunakan
explanatory survey dan pendekatan cross sectional method. Sampel dalam penelitian ini sebanyak
300 orang mahasiswa FPIPS UPI meliputi 129 responden pengguna Traveloka, 99 responden
pengguna Tiket.com dan 72 responden pengguna Booking.com. Dengan teknik pengambilan
sampel yaitu sample random sampling dan untuk memperoleh sample yang proposional, maka
digunakan teknik Proportionate Stratified Random Sampling, teknik analisis yang digunakan
adalah regresi berganda dan independent sample T-Test untuk mengetahui perbedaan pada setiap
objek. Tanggapan mahasiswa FPIPS UPI pengguna Traveloka, Tiket.com dan Booking.com
terhadap intention to re-use tinggi, dimensi personalization, reliability dan fulfillment memiliki
pengaruh yang signifikan sedangkan dimensi availability dan security tidak memiliki pengaruh
yang signifikan.
;---The intention to re-use the e-commerce website on the air ticket booking website proves that users
who are used to purchasing online services are less satisfied and have low intention to re-use to
reuse the website. This study aims to determine the picture of e-service quality on intention to reuse
on students of Traveloka Users, Tiket.com Users and Booking.com Users at Faculty of Social
Sciences Education University of Indonesia Bandung. Independent variable in this research is eservice
quality (X) to dependent variable (Y) that is intention to re-use. The type of research used
is descriptive and verifikatif with the method used explanatory survey and cross sectional method
approach. Samples in this study as many as 300 FPIPS UPI students include 129 respondents
Traveloka users, 99 respondents Tiket.com users and 72 respondents Booking.com users. With
sampling technique that is sample random sampling and to get a proportional sample, then used
technique Proportionate Stratified Random Sampling, analysis technique used is multiple
regression and independent sample T-Test to know the difference in each object. Feedback of
FPIPS students UPI of Traveloka, Tiket.com and Booking.com users to high intention to re-use,
personalization dimension, reliability and fulfillment have a significant influence while the
availability and security dimension has no significant effect.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil : S MPP WAN p-2018; Nama Pembingbing : I. Bagja Waluya, II. Oce Ridwanudin; NIM : 1400865. |
| Uncontrolled Keywords: | E-Servive Quality, Intention to Re-Use, Traveloka, Tiket.com, Booking.com, E-Servive Quality, Intention to Re-Use, Traveloka, Tiket.com, Booking.com |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Zahra |
| Date Deposited: | 04 Mar 2020 06:57 |
| Last Modified: | 04 Mar 2020 06:57 |
| URI: | http://repository.upi.edu/id/eprint/47424 |
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