STRATEGI KOMUNIKASI PIMPINAN WANITA DALAM MANAJEMEN KONFLIK DI PERUSAHAAN : Studi Kasus pada Manajer Perusahaan CV. Menara Inti Nusantara

Allana Veda Mahendra, - (2019) STRATEGI KOMUNIKASI PIMPINAN WANITA DALAM MANAJEMEN KONFLIK DI PERUSAHAAN : Studi Kasus pada Manajer Perusahaan CV. Menara Inti Nusantara. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini dilatarbelakangi dengan adanya gap yang terdapat pada komunikasi pimpinan wanita dengan bawahannya terutama bawahan yang berlawanan jenis. Penelitian ini bertujuan untuk mendapatkan gambaran mengenai gaya komunikasi dan strategi komunikasi manajer wanita di perusahaan. Penelitian ini menggunakan metode pengumpulan data berupa wawancara mendalam, studi lapangan, observasi partisipasi, studi dokumentasi dan studi literatur. Responden penelitian ini berjumlah 4 orang manajer dengan komposisi 1 orang manajer wanita, 1 orang team leader wanita, dan 2 orang team leader pria di perusahaan CV. Menara Inti Nusantara Bandung. Hasil yang ditemukan di lapangan mengindikasikan bahwa komunikasi pro-sosial dilakukan pimpinan wanita dalam mengelola bawahannya di lapangan. Keterlibatan pemilihan gender dalam menerapkan strategi komunikasi masih berkaitan dengan berdasarkan konsep diri (field of experience) dan pengelolaan bawahannya (frame of reference). The research is backgrounded by the existing gaps in communication that regulate women and their subordinates, most of them are of the opposite sex. The aim of this study is to get an overview of the communication styles and communication strategies of female manager in the company. The method of this research uses data collection that consist of in-depth interviews, field studies, participation observation, documentation studies and literature studies. The response of this study were 4 managers with composition of 1 female manager, 1 female team leader, and 2 male team leaders in the company of CV. Menara Inti Nusantara Bandung. The results found that woman leader uses pro-social communication in managing their subordinates in the field. The involvement of gender selection in communication strategy appliance still related to woman leaders self-concept (field of experience) and management of subordinates (frame of reference).

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Uncontrolled Keywords: Communication Strategy, Female Leader, Conflict Management, Gender
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
Depositing User: Allana Veda Mahendra
Date Deposited: 19 Feb 2020 06:18
Last Modified: 19 Feb 2020 06:18
URI: http://repository.upi.edu/id/eprint/46846

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