PENGARUH PERCEIVED QUALITY TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM MANDALA WANGSIT SILIWANGI

Cynthiawati Suci Suryani, - (2018) PENGARUH PERCEIVED QUALITY TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM MANDALA WANGSIT SILIWANGI. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis faktor-faktor
yang mempengaruhi Perceived Quality di Museum Mandala Wangsit
Silliwangi. Museum Mandala Wangsit Siliwangi adalah salah satu
destinasi wisata di Bandung yang bertemakan museum sejarah di Kota
Bandung dikunjungi baik oleh wisatawan nusantara (wisnus) maupun
wisatawan mancanegara (wisman). Berdasarkan perolehan data, diketahui
bahwa kunjungan ke Museum Mandala Wangsit Siliwangi mengalami
penurunan, bahkan pada tahun 2016 & 2017 terjadi penurunan kunjungan
yang sangat drastis. Salah satu faktor yang menyebabkan penurunan
kunjungan tersebut dikarenakan rendahnya kepuasan wisatawan di
Museum Mandala Wangsit Siliwangi. Kepuasan Pengunjung adalah salah
satu aspek penting pada destinasi wisata. Dalam penelitian ini, variabel
bebas (X) yang digunakan yaitu Perceived Quality yang terdiri dari
Service Interaction, Service Evidence, Product Functionality dan Product
Enrichment. Variabel terikat (Y) yang digunakan adalah Kepuasan
Pengunjung. Jenis penelitian ini adalah deskriptif verifikatif. Metode yang
digunakan adalah survei menggunakan teknik systematic random
sampling dengan jumlah responden sebanyak 100 responden yang
melakukan kunjungan ke Museum Mandala Wangsit Siliwangi. Teknik
analisis data dan uji hipotesis yang digunakan adalah Regresi Berganda.
Hasil penelitian menunjukan bahwa Perceived Quality memberikan
pengaruh yang signifikan terhadap Kepuasan Pengunjung. Pengaruh
terbesar pada Kepuasan Pengunjung di Museum Mandala Wangsit
Siliwangi adalah Service Interaction. Pengaruh terendah pada keputusan
berkunjung adalah Product Enrichment, aspek ini perlu ditingkatkan
dalam aktivitas pada Product Enrichment
;---This study aims to determine and analyze the factors that affect Perceived
Quality in Mandala Wangsit Silliwangi Museum. Mandala Wangsit
Siliwangi Museum is one of the tourist destinations in Bandung with the
theme of history museum in Bandung city visited by both domestic tourists
and foreign tourists. Based on data acquisition, it is known that the visit to
Mandala Wangsit Siliwangi Museum has decreased, even in 2016 & 2017
there was a very drastic decrease of visit. One of the factors that caused the
decrease of the visit was due to the low satisfaction of tourists at Mandala
Wangsit Siliwangi Museum. Visitor satisfaction is one of the important
aspects of tourist destinations. In this study, the independent variable (X)
used is Perceived Quality which consists of Service Interaction, Service
Evidence, Product Functionality and Product Enrichment. The dependent
variable (Y) used is Visitor Satisfaction. The type of this research is
descriptive verification. The method used is a survey using systematic
random sampling technique with the number of respondents as much as 100
respondents who visited the Mandala Wangsit Siliwangi Museum. Data
analysis technique and hypothesis test used is Multiple Regression. The
results showed that Perceived Quality gives a significant influence on
visitor satisfaction. The biggest influence on visitor satisfaction at Mandala
Wangsit Siliwangi Museum is Service Interaction. The lowest effect on the
visiting decision is Product Enrichment, this aspect needs to be improved in
activity on Product Enrichment.

	Text S_MPP_1307037_Title.pdf Download (117kB)
	Text S_MPP_1307037_Abstract.pdf Download (243kB)
	Text S_MPP_1307037_Table_Of_Content.pdf Download (228kB)
	Text S_MPP_1307037_Chapter1.pdf Download (356kB)
	Text S_MPP_1307037_Chapter2.pdf Restricted to Staf Perpustakaan Download (400kB)
	Text S_MPP_1307037_Chapter3.pdf Download (552kB)
	Text S_MPP_1307037_Chapter4.pdf Restricted to Staf Perpustakaan Download (651kB)
	Text S_MPP_1307037_Chapter5.pdf Download (217kB)
	Text S_MPP_1307037_Bibliography.pdf Download (281kB)
	Text S_MPP_1307037_Appendix.pdf Restricted to Staf Perpustakaan Download (802kB)

Item Type:	Thesis (S1)
Additional Information:	No. Panggil : S MPP CYN p-2018; Nama Pembimbing : I. Rini Andari, II. Taufik Abdullah; NIM : 1307037.
Uncontrolled Keywords:	Perceived Quality, Service Interaction, Service Evidence, Product Functionality, Product Enrichment, Kepuasan Pengunjung, Museum Mandala Wangsit Siliwangi, Perceived Quality, Service Interaction, Service Evidence, Product Functionality, Product Enrichment, Customer Satisfaction, Museum Mandala Wangsit Siliwangi
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User:	Ryan Taufiq Qurrohman
Date Deposited:	04 Feb 2020 06:47
Last Modified:	04 Feb 2020 06:47
URI:	http://repository.upi.edu/id/eprint/45981

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