PENGEMBANGAN MEDIA PEMASARAN PRODUK TEACHING FACTORY BERBASIS WEBSITE MENGGUNAKAN WIX DI SMKN 1 PACET

Muhamad Cartoyo, - (2020) PENGEMBANGAN MEDIA PEMASARAN PRODUK TEACHING FACTORY BERBASIS WEBSITE MENGGUNAKAN WIX DI SMKN 1 PACET. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu/

Abstract

Kegiatan promosi pemasaran yang dilaksanakan di SMKN 1 Pacet memiliki jangkauan pasar yang terbatas karena hanya dilakukan dengan penjualan langsung (personal selling) di internal sekolah. Produk teaching factory tidak banyak diketahui, sehingga jangkauan pasar menjadi terbatas. Oleh karena itu penelitian ini bertujuan untuk mengetahui tahapan dan kelayakan media pemasaran website untuk pemasaran produk teaching factory. Prosedur penelitian ini menggunakan metode Waterfall yaitu, (1) Requirement Analysis, yaitu penentuan kebutuhan hardware, software dan informasi yang di butuhkan; (2) System Design, yaitu pembuatan storyboard sebagai acuan perancangan media pemasaran; (3) Implementation, yaitu penerapan storyboard menjadi program sekaligus pengujian black box dalam keberjalanannya; (4) Integration and Testing, yaitu pengujian yang dilakukan oleh validator ahli media dan ahli pemasaran, selain itu juga di lakukan perbaikan sesuai saran ahli; (5) Deployment of System, yaitu penyebaran program kepada user sekaligus responden untuk mengetahui kelayakan media pemasaran; (6) Maintenance, perbaikan yang di lakukan dari saran responden dengan pertimbangan dari ahli. Hasil validasi ahli media dan ahli pemasaran terhadap media yang dikembangkan memperoleh persetase 79,69% dan 72,92% termasuk kedalam kategori layak. Selanjutnya dilakukan pengujian respon pengguna media pemasaran dengan hasil persentase kelayakan sebesar 82,35%. Secara keseluruhan dapat disimpulkan bahwa media pemasaran berbasis website untuk produk teaching factory sangat layak untuk digunakan pada kegiatan promosi pemasaran. Kata kunci : Website, media pemasaran, teaching factory, promosi pemasaran Marketing promotion activities that are carried out at SMKN 1 Pacet have a limited market reach because it is only done by direct selling (personal selling) in the school's internal area. Teaching factory products are not well known, so market share is limited. Therefore this study aims to determine the stages and feasibility of marketing media for teaching factory product marketing. The procedure of this study uses the Waterfall method, namely (1) Requirement Analysis, which is determining the hardware, software and informations needed; (2) System Design, which is making storyboards as a reference for marketing media design; (3) Implementation, namely the application of storyboards into programs as well as testing black boxes in their travels; (4) Integration and Testing, i.e. testing condukted by the validator media experts and marketing experts, in addition it is also carried out improvements according to expert advice; (5) Deployment of System, which is the distribution of programs to users as well as respondents to determine the feasibility of marketing media; (6) Maintenance, improvements made from respondents suggestions with the consideration of experts. The results of the validation of media experts and marketing experts to the developed media obtained a percentage of 79,69% and 72,92% included in the category eligible. Following testing the response of marketing media users with the results of the percentage the feasibility is 82,35%. Overall it can be concluded that the website marketing media for teaching factory products are very eligible for use in marketing promotion activities. Keywords: Website, marketing media, teaching factory, marketing promotion

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Uncontrolled Keywords: Website, media pemasaran, teaching factory, promosi pemasaran
Subjects: L Education > L Education (General)
S Agriculture > S Agriculture (General)
T Technology > T Technology (General)
Divisions: Fakultas Pendidikan Teknologi dan Kejuruan > Jurusan Pendidikan Kesejahteraan Keluarga > Program Studi Pendidikan Teknologi Agroindustri
Depositing User: Muhamad Cartoyo
Date Deposited: 05 Feb 2020 01:21
Last Modified: 05 Feb 2020 01:21
URI: http://repository.upi.edu/id/eprint/45916

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