AZHAR KHAIRUL FADHILAH, - (2018) INOVASI PRODUK SELAI BUAH NAGA BERCITARASA KAYU MANIS BERBASIS DAYA TERIMA KONSUMEN. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk mengetahui formulasi resep, daya
terima konsumen terhadap produk, dan harga jual yang sesuai.
Metode penelitian yang dilakukan yaitu ekperimental. Uji yang
dilakukan dalam penelitian terdapat dua tahap, tahap pertama yaitu
tahapan uji organoleptik kepada 15 panelis ahli, untuk menemukan
formula terbaik dan uji daya terima konsumen kepada 100 panelis
konsumen untuk menentukan daya terima konsumen.
Hasil penelitian menunjukan bahwa formulasi terbaik yang
dipilih oleh panelis ahli yaitu Selai Buah Naga dengan Citarasa Kayu
Manis. Selanjutnya sampel terbaik digunakan pada tahap uji daya terima
konsumen kepada 100 orang panelis konsumen. Berdasarkan hasil
tersebut didapatkan skor sebesar 2086 untuk produk selai buah naga
dengan rempah kayu manis ini. Skor tersebut berada pada kelas interval
1701-2100, dimana skala tersebut menunjukan bahwa pada internal
tersebut produk dapat diterima oleh konsumen, dan didapatkan harga
jual produk Selai Buah Naga Bercitarasa Kayu Manis sebesar Rp
11.965/pax hal tersebut berbanding lurus dengan harapan panelis
konsumen yaitu Rp. 12.000.
;---This research aims to determine the recipe formulation,
consumer’s acceptability, and the selling price that is suitable for this
product.
This research method is experimental research. There were two
stages in this research, the first stage was organoleptic test to 15
professional panelists, to to find out the best recipe formulation, and
consumer acceptability test to 100 consumer panelists to decide the
consumer acceptabilty toward the product.
The result showed that the best recipe formulation is Dragon
Fruit Jam with Cinnamon Flavor. The result is obtained from
organoleptic test by professional panelists. Then the sample of product
Dragon Fruit Jam with Cinnamon Flavor used in the second stages,
assessment of consumer acceptability test. Based on the results score for
Dragon Fruit Jam with Cinnamon Flavor is 2086, the score is in the
interval class 1701-2100, where the scale shows that on the internal
product can be accepted by consumers, and obtained the selling price of
Dragon Fruit Jam with Cinnamon Flavor is Rp. 11.965/pax, it is
suitable with consumer panelist’s expectation, Rp. 12.000.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil : S MIK AZH i-2018; Nama Pembimbing : I. Woro Priatini, II. Christian N. Rumayar; NIM : 1405398. |
| Uncontrolled Keywords: | Inovasi Produk, Selai, Buah Naga, Selai Buah Naga, Kayu Manis, Uji Organoleptik, Daya Terima Konsumen. Product Innovations, Jam, Dragon Fruit, Dragon Fruit Jam, Cinnamon, Organoleptic Test, Consumer Acceptability. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering |
| Depositing User: | Ryan Taufiq Qurrohman |
| Date Deposited: | 27 Jan 2020 02:24 |
| Last Modified: | 27 Jan 2020 02:24 |
| URI: | http://repository.upi.edu/id/eprint/45373 |
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