PENGARUH EVENT QUALITY TERHADAP REVISIT INTENTION DI TRANS STUDIO BANDUNG

Septi Maulydia Putri, - (2018) PENGARUH EVENT QUALITY TERHADAP REVISIT INTENTION DI TRANS STUDIO BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Trans Studio Bandung adalah salah satu theme park indoor terbesar di dunia. Namun terdapat masalah dalam hal niat berkunjung ulang atau revisit intention di dalam kategori pengunjung grup sekolah. Untuk mengatasi hal tersebut, Trans Studio Bandung memilih dan memanfaatkan event quality melalui event “Urban Scouts Festival 2017” sebagai strategi perusahaan untuk menciptakan revisit intention. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif dengan metode exploratory survey dengan pendekatan cross sectional. Responden penelitian ini adalah pengambil keputusan dari Sekolah yang mengikuti event “Urban Scouts Festival 2017” di Trans Studio Bandung. Penyebaran angket sebanyak 111 responden. Teknik penarikan sampel yaitu sampel jenuh. Teknik analisis yang digunakan adalah analisis regresi berganda. Variabel independent dalam penelitian ini adalah event quality yang terdiri dari game quality (X1), augment quality (X2), interaction quality (X3), outcome quality (X4) dan physical environment quality (X5). Hasil penelitian menunjukan bahwa tanggapan para pengambil keputusan terhadap event quality berada di kategori sangat tinggi berdampak terhadap revisit intention di Trans Studio Bandung. Hasil penelitian menunjukkan adanya pengaruh yang signifikan antara event quality dan revisit intention. Hasil perhitungan diketahui bahwa Penilaian dimensi physical environment quality mendapat nilai tertinggi sedangkan dimensi interaction quality mendapat nilai terendah. ;---Trans Studio Bandung is one of the largest indoor theme park in the world. There are, however, problems with intentions of revisiting or revisiting intentions within the category of school group visitors. To overcome this, Trans Studio Bandung choose and take advantage of event quality as a corporate strategy to create a revisit of intention. The type of research used is descriptive and verifikatif with exploratory survey methods with accross sectional approach. The respondents of this study were the decision makers of the School who participated in the "Urban Scouts Festival 2017" event at Trans Studio Bandung. The envelope of polls is 111 respondents. Sampling technique is saturated sample. The analysis technique used is multiple regression analysis. The independent variables in this research are event quality consisting of game quality (X1), augment quality (X2), interaction quality (X3), outcome quality (X4) and physical environment quality (X5). The results showed a significant influence between event quality and revisit intention. The results show that the responses of decision makers against event quality are in very high category impacting the revisit intention in Trans Studio Bandung. The result of the calculation is known that the physical environment quality dimentions assessment chances, not the highest value, while the dimensions of quality interaction gets the lowest score.

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Additional Information: No. Panggil : S MPP SEP p-2018; Pembimbing : I. Yeni Yuniawati, II. Dewi; NIM : 1300195.
Uncontrolled Keywords: Event Quality, Revisit Intention, Trans Studio Bandung.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: YUSUP REZA ADITYA HARDIAN
Date Deposited: 13 Feb 2020 07:45
Last Modified: 13 Feb 2020 07:45
URI: http://repository.upi.edu/id/eprint/44870

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