UPAYA MENINGKATKAN REVISIT INTENTION MELALUI GREEN IMAGE HOTEL

Roziantomi PZ, - (2020) UPAYA MENINGKATKAN REVISIT INTENTION MELALUI GREEN IMAGE HOTEL. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Roziantomi PZ, 1404312, “Upaya Meningkatkan Revisit Intention melalui Green Hotel Image” (Survei terhadap Tamu yang Baru Pertama Kali Menginap di Hyatt Regency Yogyakarta), dibawah bimbingan Bagja Waluya, S.Pd., M.Pd. dan Dewi Pancawati Novalita, S.Pd., M.M. Penelitian ini bertujuan untuk menganalisis pengaruh green hotel image yang terdiri dari value, quality attribute, affective image, dan overall image terhadap revisit intention di Hyatt Regency Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif, dengan jumlah sampel sebanyak 110 responden. Teknik analisis data yang digunakan adalah Teknik analisis jalur. Pelaksanaan green hotel image di Hyatt Regency Yogyakarta berada pada kategori tinggi dan revisit intention tamu yang baru pertama kali menginap. Green hotel image yang terdiri dari value, quality attribute, dan overall image memberikan pengaruh positif terhadap revisit intention. Overall image memiliki pengaruh tertinggi, dimana secara keseluruhan citra green pada Hyatt Regency Yogyakarta dianggap sangat baik oleh tamu yang baru pertama kali menginap melalui beberapa pelayanan produk dan jasa yang ditawarkan sehingga menimbulkan kesenangan dan ingin menginap kembali. Hasil penelitian menunjukkan terdapat pengaruh yang signifikan antara green hotel image terhadap revisit intention. Kata kunci: Green hotel image, revisit intention, dan Hyatt Regency Yogyakarta Roziantomi PZ, 1404312, “Enhancing Revisit Intention through Green hotel image” (survey on the first timer of Hyatt Regency Yogyakarta), under guidance by Bagja Waluya, S.Pd., M.Pd., and Dewi Pancawati Novalita, S.Pd., M.M. This research aims to analyze the impact of green hotel image that consist of value, quality attribute, affective image, and overall image on revisit intentionin Hyatt Regency Yogyakarta. This research used the quantitive approach, with the number of samples are 110 respondents. Data analysis technique used is the path analysis technique. Implementation of green hotel image in Hyatt Regency Yogyakarta is on the high category and first timer’s revisit intention is on the high category. Green hotel image that consist of value, quality attribute, and overall image gives positive impact on revisit intention. Overall image has the highest impact, where Hyatt Regency Yogyakarta green image overall is very well reputed by first timer through some products and services that offered with the result that shows the pleasure and expect to revisit. The result of this research showed there was significant impact between green hotel image and revisit intention. Keywords: Green hotel image, revisit intention, and Hyatt Regency Yogyakarta

Item Type:	Thesis (S1)
Additional Information:	No. Panggil : S MPP ROZ u-2019 ; Pembimbing : I. Bagja Waluya, II. Dewi Pancawati Novalita ; NIM : 1404312
Uncontrolled Keywords:	Green hotel image, revisit intention, dan Hyatt Regency Yogyakarta
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HA Statistics
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User:	Mr ROZIANTOMI PZ
Date Deposited:	30 Jan 2020 01:31
Last Modified:	30 Jan 2020 01:31
URI:	http://repository.upi.edu/id/eprint/44395

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