MODEL PREDIKSI PERILAKU MENABUNG PADA MAHASISWA UNIVERSITAS PENDIIDKAN INDONESIA

Muhammad Iqbal Sadili, - (2019) MODEL PREDIKSI PERILAKU MENABUNG PADA MAHASISWA UNIVERSITAS PENDIIDKAN INDONESIA. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini dilatarbelakangi oleh rendahnya tingkat tabungan masyarakat Indonesia berdasarkan data bank dunia mengenai Gross Domestic Saving of GDP tahun 2017 dan rendahnya perilaku menabung mahasiswa berdasarkan hasil pra penelitian yang dilakukan di Universitas Pendidikan Indonesia. Penelitian ini bertujuan untuk mengetahui gambaran sikap terhadap perilaku, norma subyektif, kontrol perilaku persepsian, niat menabung dan perilaku menabung mahasiswa Universitas Pendidikan Indonesia, serta untuk mengetahui pengaruh sikap terhadap perilaku, norma subyektif dan kontrol perilaku persepsian terhadap niat menabung serta implikasinya terhadap perilaku menabung mahasiswa Universitas Pendidikan Indonesia melalui pendekatan model Theory of Planned Behavior. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan analisis model persamaan strutural atau SEM LISREL. Populasi penelitian berjumlah 24.454 mahasiswa aktif Universitas Pendidikan Indonesia tahun 2019, dan sampel yang diambil dengan menggunakan teknik purposive sampling berjumlah 394. Hasil penelitian menunjukkan mayoritas mahasiswa memiliki sikap terhadap menabung yang tinggi, dengan pengaruh norma subyektif yang tinggi, kontrol perilaku persepsian yang tinggi dan niat yang sangat tinggi untuk menabung, namun masih memiliki perilaku menabung yang rendah. Terdapat pengaruh positif dan signifikan baik secara simultan maupun parsial antara sikap terhadap perilaku, norma subyektif dan kontrol perilaku persepsian terhadap niat menabung. Hasil uji parsial menunjukkan kontrol perilaku persepsian memberikan pengaruh terbesar terhadap niat menabung. Terdapat pengaruh yang signifikan secara simultan antara sikap terhadap perilaku, norma subyektif, kontrol perilaku persepsian dan niat menabung terhadap perilaku menabung, namun secara parsial hanya kontrol perilaku persepsian yang memiliki pengaruh yang positif dan signifikan terhadap perilaku menabung, sisanya hanya memiliki pengaruh positif namun tidak signifikan. Kontrol perilaku persepsian memberikan pengaruh yang terbesar baik secara langsung maupun tidak langsung terhadap perilaku menabung, kemudian kontrol perilaku persepsian juga memiliki pengaruh terbesar dilihat dari pengaruh totalnya.----------This research is motivated by the low level of savings of Indonesian people based on world bank data on Gross Domestic Saving of GDP in 2017 and the low saving behavior of students based on the results of pre-research conducted at the Indonesia University of Education. This study aims to determine the description of attitudes towards behavior, subjective norms, perceived behavioral control, saving intentions and saving behavior of students of Indonesia University of Education, and to determine the effect of attitudes towards behavior, subjective norms and control of perceived behavior towards saving intentions and their implications for students saving behavior Indonesia University of Education through the Theory of Planned Behavior model approach. This study uses descriptive and verification methods by analyzing the structural equation model or SEM LISREL. The population of the research was 24,454 active students of Universitas Pendidikan Indonesia in 2019, and the sample taken using purposive sampling technique was 394. The results showed the majority of students had a positive attitude towards saving, with the influence of high subjective norms, high perceived behavioral control and very high intention to save, but still had low saving behavior. There are positive and significant influences both simultaneously and partially between attitudes toward behavior, subjective norms and perceived behavioral control over saving intentions. Partial test results show that perceived behavioral control has the greatest influence on saving intentions. There is a significant simultaneous influence between attitudes towards behavior, subjective norms, perceived behavioral control and saving intention towards saving behavior, but only partially perceived behavioral control has positive and significant influence on saving behavior, the rest only has positive but not significant influence. Perceived behavior control gives the greatest influence both directly and indirectly on saving behavior, then perceived behavioral control also has the greatest influence in terms of total effect.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	sikap terhadap perilaku, norma subyektif, kontrol perilaku persepsian, niat menabung, perilaku menabung, Theory of Planned Behavior.
Subjects:	H Social Sciences > HC Economic History and Conditions L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan)
Depositing User:	Muhammad Iqbal Sadili
Date Deposited:	29 Jul 2020 21:30
Last Modified:	29 Jul 2020 21:30
URI:	http://repository.upi.edu/id/eprint/44041

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