PENGARUH PROGRAM NIGHTMARE SIDE ARDAN FM TERHADAP KEPERCAYAAN HAL MISTIS: Studi Terhadap Pendengar Nightmare Side di Kota Bandung

Mega Faiza, - (2018) PENGARUH PROGRAM NIGHTMARE SIDE ARDAN FM TERHADAP KEPERCAYAAN HAL MISTIS: Studi Terhadap Pendengar Nightmare Side di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Media massa merupakan salah satu alat penyebaran informasi yang memiliki fungsinya antara lain adalah memengaruhi, salah satu media massa yang masih bertahan hingga saat ini adalah radio. Salah satu radio ternama di Kota Bandung adalah Ardan Radio, yang memiliki satu satunya program mengenai hal mistis di Kota Bandung yaitu program Nightmare Side. Tujuan dari penelitian ini adalah mengetahui ada atau tidaknya pengaruh program Nightmare Side Ardan FM terhadap kepercayaan hal mistis para pendengarnya. Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif dengan metode korelasional. Pada penelitian ini menggunakan sampel sebanyak 100 orang responden yang diambil menggunakan teknik purposive sampling. Didapatkan hasil bahwa program Nightmare Side secara simultan memiliki pengaruh kuat dengan kepecayaan hal mistis para pendengarnya sebesar 0.799. Selain itu nilai koefesien determinasi yang didapatkan sebesar 0,639 yang artinya program Nightmare Side Ardan FM memiliki pengaruh positif yang signifikan sebesar 63,9% terhadap kepercayaan hal mistis bagi para pendengarnya. ..... One of the main functions of mass media is to influence their audience. In spite of the technological advancements, the radio as one of the media, is still serve it purpose by producting contents to their audiences. The research attempts to investigate the correlations between radio program and the audience believe toward the program. As the subject of the study, the author focuses on a mystical based program produced by a local radio station. The program is known as “Nightmare Side” and it is very popular among the listeners. Quantitative approach with correlational method were used to this analyze the data. One hundred respondents were chosen as the sample of the study taken with purposive sampling technique. As the result is Nightmare Side's program simultaneously has a strong influence to the listeners belief in mystical things with 0.799 simultant correlation point. And the result have a determination coefficient of 0.639 which means this program has significantly positive influence in 63.9% with mystical belief to its listener.

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Additional Information: No. Panggil : S IKOM MEG p-2018; Pembimbing I. Ridwan Effendi, II. Vidi Sukmayadi; NIM : 1401668
Uncontrolled Keywords: Program Nightmare Side, Kepercayaan Hal Mistis, Radio Ardan, Pendengar Radio di Kota Bandung, Nightmare Side Program, Mystical Belief, Ardan Radio, Radio Listener in Bandung City
Subjects: B Philosophy. Psychology. Religion > B Philosophy (General)
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
Depositing User: Mr Tatang Saja
Date Deposited: 02 Dec 2019 03:19
Last Modified: 02 Dec 2019 03:19
URI: http://repository.upi.edu/id/eprint/43920

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