PENGEMBANGAN DAYA TARIK WISATA BUDAYA KABUPATEN KARAWANG

Az Zahrawaani, - (2018) PENGEMBANGAN DAYA TARIK WISATA BUDAYA KABUPATEN KARAWANG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini dilatarbelakangi oleh masalah pengembangan wisata budaya di Kabupaten Karawang. Kabupaten Karawang memiliki daya tarik wisata budaya yang beraneka ragam, akan tetapi pengembangannya belum optimal. Tujuan dari penelitian ini adalah mengetahui karakteristik wisatawan yang berkunjung, mengetahui daya tarik budaya yang potensial, mengidentifikasi keterkaitan karakteristik wisatawan yang berkunjung dengan daya tarik wisata budaya, dan menganalisis upaya yang dapat dilakukan untuk mengembangkan daya tarik wisata budaya Kabupaten Karawang. Metode penelitian menggunakan metode deskriptif kuantitatif. Sampel lokasi penelitian dilaksanakan di Maqam Syekh Quro, Candi Jiwa, dan Museum Batujaya, dengan jumlah responden 200 orang. Teknik pengumpulan data melalui penyebaran kuisioner, observasi lapangan, studi literature, dan dokumentasi. Teknik analisis data menggunakan analisis presentase, pengharkatan, dan analisis SWOT. Hasil penelitian menunjukan karakteristik wisatawan yang berkunjung didominasi oleh wanita dengan usia remaja hingga dewasa yang berasal dari Kabupaten Karawang, bertingkat pendidikan Sekolah Menengah Atas dan berprofesi sebagai pelajar serta ibu rumah tangga. Daya tarik wisata budaya Kabupaten Karawang termasuk pada kategori kurang potensial sampai cukup potensial, dengan daya tarik tertinggi adalah mitos dan legenda. Upaya yang dapat dilakukan untuk mengembangkan daya tarik wisata budaya Kabupaten Karawang ialah menawarkan daya tarik wisata yang memanfaatkan keberagaman bahasa, aktivitas wisata dan kepercayaan wisatawan terhadap mitos dan legenda. Meningkatkan intensitas penyelenggaraan atraksi budaya untuk menambah pengalaman wisata. Mengoptimalkan pengembangan daya tarik wisata dengan memberikan pelayanan terbaik. Meningkatkan aksesibilitas serta fasilitas yang kurang memadai, dan memperbaiki koordinasi antara pemerintah dan pengelola wisata. This research was motivated by the problem of developing cultural tourism in Karawang Regency. Karawang Regency has a diverse cultural tourist attraction, but its development has not been optimal. The purpose of this study is to know the characteristics of visiting tourists, to know potential cultural attractiveness, identify the relevance of the characteristics of tourists visiting cultural tourism attractions, and analyze the efforts that can be made to develop cultural tourism attractions in Karawang Regency. The research method uses quantitative descriptive methods. The sample location of the study was carried out at Sheikh Quro Sub-District, Soul Temple, and Batujaya Museum, with 200 respondents. Techniques for collecting data through questionnaires, field observations, literature studies, and documentation. The data analysis technique uses percentage analysis, rating, and SWOT analysis. The results showed that the characteristics of visiting tourists were dominated by women with adolescence to adulthood originating from Karawang Regency, with a high school education level and working as students and housewives. Cultural tourist attraction in Karawang Regency is included in the category of less potential to quite potential, with the highest attraction being myths and legends. Efforts that can be made to develop cultural tourism attraction in Karawang Regency are to offer tourist attractions that utilize the diversity of languages, tourist activities and tourists' trust in myths and legends. Increase the intensity of organizing cultural attractions to add to the tourist experience. Optimizing the development of tourist attraction by providing the best service. Improve accessibility and inadequate facilities, and improve coordination between the government and tourism managers.

Item Type: Thesis (S1)
Uncontrolled Keywords: Wisatawan, Daya Tarik Wisata, Pengembangan Wisata
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan Geografi-S1
Depositing User: Az Zahrawaani
Date Deposited: 09 Mar 2020 09:35
Last Modified: 09 Mar 2020 09:35
URI: http://repository.upi.edu/id/eprint/38915

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