ANALISIS ONLINE CUSTOMER REVIEWS TERHADAP MINAT MENGGUNAKAN JASA TRANSPORTASI ONLINE : Survei pada Pengguna Uber Indonesia melalui Aplikasi Play Store

Dimas Pangestu Sadli, - (2018) ANALISIS ONLINE CUSTOMER REVIEWS TERHADAP MINAT MENGGUNAKAN JASA TRANSPORTASI ONLINE : Survei pada Pengguna Uber Indonesia melalui Aplikasi Play Store. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

Nowadays, every daily activities support by technology, one of them is transportation mode that has shift to online transportation. There are several online transportation companies who operating in Indonesia which creaate a competition. Therefore, a company must doing some efforts to create intention to use, one of the most effective solution is online customer reviews. This study aims to obtain (1) an overview of online customer reviews, (2) an overview of intention to use, and (3) the influence of online customer reviews on intention to use. The type of this research are descriptive and verificative. The method used is explanatory survey with sample size is 135 respondents. Data analysis technique using simple regression analysis with program SPSS for Windows help. The findings in this research indices that online customer reviews and intention to use level are in good category. Online customer reviews has a positive and significant affect on intention to use. ----- Saat ini berbagai kegiatan sehari-hari telah ditunjang melalui teknologi, salah satunya yaitu moda transportasi yang sudah beralih menjadi transportasi online. Ada beberapa perusahaan penyedia jasa transportasi online yang beroperasi di Indonesia yang menyebabkan adanya persaingan pada industri ini. Perusahaan perlu mengupayakan terciptanya minat menggunakan salah satunya melalui online customer reviews. Penelitian ini bertujuan untuk memperoleh (1) gambaran online customer reviews, (2) gambaran minat menggunakan, (3) pengaruh online customer reviews terhadap minat menggunakan. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif. Metode yang digunakan adalah explanatory survey dengan ukuran sampel sebanyak 135 responden. Teknik analisis data yang digunakan adalah analisis regresi sederhana dengan alat bantu program SPSS for Windows. Hasil temuan penelitian ini menunjukkan bahwa gambaran online customer reviews dan minat menggunakan berada pada kategori baik. Online customer reviews memiliki pengaruh yang positif dan signifikan terhadap minat menggunakan.

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Additional Information: No. Panggil: S PEM DIM a-2018 ; Pembimbing: I. Ratih Hurryyati, II. Lisnawati ; NIM: 1304020
Uncontrolled Keywords: Transportasi Online, Online Customer Reviews, Minat Menggunakan, Minat Beli, Intention to Use, Purchase Intention Online Transportation,
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
Depositing User: Mr. Arif Rezkyana Nugraha
Date Deposited: 14 May 2019 07:36
Last Modified: 14 May 2019 07:36
URI: http://repository.upi.edu/id/eprint/34994

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