PENGARUH VENUE QUALITY TERHADAP CUSTOMER SATISFACTION DI BALAI SIDANG JAKARTA CONVENTION CENTER : Survei terhadap Klien yang Menyewa Venue di Balai Sidang Jakarta Convention Center

Cyndiana Bidasari, - (2017) PENGARUH VENUE QUALITY TERHADAP CUSTOMER SATISFACTION DI BALAI SIDANG JAKARTA CONVENTION CENTER : Survei terhadap Klien yang Menyewa Venue di Balai Sidang Jakarta Convention Center. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Balai Sidang Jakarta Convention Center merupakan salah satu venue tempat menggadakan suatu event. Masalah yang dihadapi oleh Balai Sidang Jakarta Convention Center adalah adanya jumlah penggadaan event yang fluktuatif dan memiliki jumlah penggadaan event yang cenderung menurun. Berdasarkan hasil pra penelitian hal ini disebabkan oleh ketidakpuasan klien dalam menggadakan event pada venue tersebut. Karena itu Balai Sidang Jakarta Convention Center harus memiliki strategi untuk mengatasi permasalahan tersebut. Dengan demikian peneliti memilih venue quality sebagai solusi yang dapat diterapkan untuk mendapatkan kepuasan klien untuk menaikan jumlah penggadaan event dalam menggunakan venue di Balai Sidang Jakarta Convention Center. Variable independen (X) yang digunakan yaitu venue quality terdiri dari interaction, environment dan value. Variable dependen (Y) yaitu customer satisfaction. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif dengan metode explanatory survey dengan pendekatan cross sectional. Sampel dalam penelitian ini sebanyak 108 responden, yaitu klien yang menggunakan venue di Balai Sidang Jakarta Convention Center dengan teknik penarikan yang digunakan yaitu simple random sampling. Teknik analisis data yang digunakan adalah regresi berganda. Pengaplikasian venue quality di Balai Sidang Jakarta Convention Center berada pada kategori tinggi, pada penilaian pada variabel venue quality (expected) adalah environment yang mendapatkan penilaian paling tinggi sedangkan dimensi value mendapatkan penilaian terendah.kemudian tanggapan mengenai venue quality (perceived performance) di Balai Sidang Jakarta Convention Center berada pada kategori tinggi, dimensi interaction mendapatkan penilaian tertinggi dan dimensi value mendapatkan penilaian terendah. Hasil penelitian menunjukkan adanya pengaruh yang signifikan antara venue quality dan customer satisfaction.---Balai Sidang Jakarta Convention Center is one of the venues where events are held. The problems faced by Balai Sidang Jakarta Convention Center are the fluctuating and declining of the number of events held. Based on the results of pre-research, they are caused by the dissatisfaction of the clients in holding events at the venue. Therefore, Balai Sidang Jakarta Convention Center should have strategies to overcome these problems. Thus, the researcher chose the venue quality as a solution which can be applied to get client satisfaction to raise the number of event to be held at Balai Sidang Jakarta Convention Center. The independent variable (X) used is the venue quality consisting of interaction, environment, and value. The dependent variable (Y) is customer satisfaction. The type of research used is descriptive and verificative with explanatory survey method with cross-sectional approach. The sample in this study are 108 respondents, who are the clients who used the venue of Balai Sidang Jakarta Convention Center with simple random sampling as the sampling technique. Data analysis technique used is multiple regression. The application of venue quality at Balai Sidang Jakarta Convention Center is in the high category. In the variable assessment of venue quality (expected), environment has the highest rating while value dimension has the lowest rating. Furthermore, the response about venue quality (perceived performance) at Balai Sidang Jakarta Convention Center is in the high category, where interaction dimension has the highest rating and value dimension has the lowest rating. The results show a significant effect of venue quality on customer satisfaction.

Item Type: Skripsi,Tesis,Disertasi (S1)
Additional Information: No. Panggil : S MPP CYN p-2017 Pembimbing I : Gitasiswhara II : Taufik Abdullah NIM : 1306565
Uncontrolled Keywords: Venue Quality, Customer Satisfaction,Balai Sidang Jakarta Convention Center, event, venue
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: DAM staf
Date Deposited: 27 Mar 2019 01:25
Last Modified: 27 Mar 2019 01:25
URI: http://repository.upi.edu/id/eprint/34252

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