Ramadhan, Sahri (2017) ANALISIS KEPUASAN PENGUNJUNG TERHADAP KINERJA MEDIA INTERPRETASI NON-PERSONAL VIDEO 3D DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Tujuan dari penelitian ini adalah untuk menganalisis kepuasan Pengunjung di Museum Geologi Kota bandung melalui penilaian Pengunjung terhadap tingkat kepentingan dan tingkat kinerja video 3D di Museum Geologi Kota Bandung. Penelitian ini menganalisis kepuasan pengunjung, terkait dengan tingkat kepuasan (important) dan tingkat kinerja (performance) media interpretasi non-personal video 3D di Museum geologi Kota Bandung. Empat indikator media interpretasi yang akan peneliti ukur adalah 1) Enjoyable, 2) Relevant, 3) Organized dan 4) Thematic. Metode dalam penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif yang melibatkan 100 responden yang merupakan pengunjung pada bulan oktobert tahun 2017 dan menggunakan teknik random sampling. Kemudian untuk mengetahui kepuasan tingkat wisatawan, data dianalisis dengan menggunakan metode Important Performance Analysis (IPA). Hasil IPA menunjukan skala prioritas utama adalah kemenarikan video 3D, kemenarikan gambar dan foto. Indikator dengan skala prioritas rendah namun harus tetap diperhatikan yaitu kejelasan dan keteraturan informasi yang disampaikan dalam video 3D. Upaya yang dilakukan untuk meningkatkan kepuasan wisatawan adalah dengan mengelola dan mengembangkan media interpretasi yang ada di Museum Geologi Kota Bandung berdasarkan skala prioritas agar lebih efektif dan efisien.;---The purpose of this research is to analyze the satisfaction of Visitors at Geological Museum of Bandung City through Visitor's rating on the importance and level of 3D video performance at Geological Museum of Bandung City. This study analyzed visitor satisfaction, related to the level of satisfaction (importance) and performance level (performance) of non-personal video interpretation of 3D video in Geological Museum of Bandung City. Four indicators of interpretation media that will be measured are 1) Enjoyable, 2) Relevant, 3) Organized and 4) Thematic. The method used in this research is descriptive method with quantitative approach involving 100 respondents who are visitors in oktobert year 2017 and using random sampling technique. Then to know the satisfaction of tourist level, data is analyzed by using method of Important Performance Analysis (IPA). IPA results show the main priority scale is the attractiveness of 3D video, the attractiveness of images and photos. Indicators with low priority scale but must be kept in mind are the clarity and regularity of the information conveyed in 3D video. Efforts made to improve the satisfaction of tourists is to manage and develop the existing interpretation media in Museum Geologi Kota Bandung District based on priority scale to be more effective and efficient.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil : S MRL RAM a-2017 ; Pembimbing : I. Galih Kusuma, II. Reiza Miftah ; NIM : 1305956. |
| Uncontrolled Keywords: | kepuasan pengunjung, media interpretasi, important performance analysis, visitor satisfaction, media interpretation, important performance analysis. |
| Subjects: | A General Works > AM Museums (General). Collectors and collecting (General) G Geography. Anthropology. Recreation > GV Recreation Leisure T Technology > T Technology (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | DAM staf |
| Date Deposited: | 30 Nov 2018 02:35 |
| Last Modified: | 30 Nov 2018 02:35 |
| URI: | http://repository.upi.edu/id/eprint/32127 |
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