Agustina, Sintia (2016) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WISATA DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi permintaan jasa wisata di Kota Bandung. Adapun variabel yang diduga dapat mempengaruhi permintaan jasa wisata yaitu harga, pendapatan konsumen dan daya tarik wisata. Metode yang digunakan dalam penelitian ini adalah Metode survey eksplanatori dengan teknik pengumpulan data menggunakan teknik accidental sampling. Objek dalam penelitian ini adalah pengunjung objek daya tarik wisata di Kota Bandung. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian diperoleh hasil regresi menyatakan bahwa harga berpengaruh negatif terhadap permintaan wisata, pendapatan konsumen berpengaruh positif terhadap permintaan wisata, dan daya tarik wisata berpengaruh positif terhadap permintaan wisata. Secara simultan variabel harga, pendapatan konsumen dan daya tarik wisata berpengaruh terhadap permintaan wisata. Berdasarkan penelitian ini diharapkan pengelola wisata dapat memperhatikan berbagai aspek untuk meningkatkan permintaan jasa wisata di Kota Bandung.;--- This study aimed to analyze the factors that affect tourism services demand in Bandung. The variables could be expected to affect tourism services demand is price, income consumers, and attractions. The method used in this research is an explanatory survey method with using accidental sampling technique. The object of this research is the object visitor attractions in the city of Bandung. The collected data were then analyze using multiple linear regression. The results of research states that the price is a negative effect on tourism services demand, income consumers have a positive effect on tourism services demand and tourism attraction have positive effect on tourism services demand. Simultaneoulsly price variable, consumer income and tourism attraction have effect on tourism services demand. Based on this research is expected to tour managers can consider various aspects to improve tourism services demand in the city of Bandung
| Item Type: | Thesis (S1) |
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| Additional Information: | No.panggil : S PE AGU a-2016; Pembimbing : I.Eeng Ahman, II.Navik Istikomah. |
| Uncontrolled Keywords: | harga, pendapatan, daya tarik wisata, permintaan jasa wisata,price, income consumers, attractions, tourism services demand. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Ekonomi |
| Depositing User: | Mr mhsinf 2017 |
| Date Deposited: | 12 Oct 2017 03:40 |
| Last Modified: | 12 Oct 2017 03:40 |
| URI: | http://repository.upi.edu/id/eprint/27038 |
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