PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION DI DESTINASI WISATA ALAM CIBULAN

Alam, E.M. Yudha Bani (2016) PENGARUH TOURIST PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION DI DESTINASI WISATA ALAM CIBULAN. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Destinasi Wisata Alam Cibulan adalah salah satu destinasi wisata yang ada di Kabupaten Kuningan dan satu-satu nya tempat tinggal bagi ikan kancra bodas atau biasa disebut ikan dewa dan menjadi daya tarik wisata untuk mendatangkan wisatawan. Hal ini dibuktikan dengan peningkatan jumlah kunjungan pada tahun 2013 namun terjadi penurunan sampai tahun 2015. Banyaknya tanggapan negatif dan keluhan-keluhan tentang behavioral intention wisatawan dimasa yang akan datang, membuat pihak pengelola mencari cara untuk mengatasi masalah behavioral intention. Salah satu usahanya adalah dengan cara meningkatkan tourist perceived value wisatawan. Pada penelitian ini terdiri dari variabel bebas yaitu tourist perceived value (X) dan variabel terikat behavioral intention (Y). Tujuan penelitian ini adalah untuk memperoleh temuan mengenai gambaran tourist perceived value dan bevahioral intention serta pengaruh tourist perceived value terhadap bevahioral intention di Destinasi Wisata Alam Cibulan. Jenis penelitian yang digunakan bersifat deskriptif dan verifikatif dengan menggunakan metode explanatory survey. Sampel dalam penelitian ini sebanyak 98 responden dengan teknik sampling yang digunakan yaitu systematic random sampling. Teknik analisis yang digunakan adalah regresi linier berganda dengan menggunakan software SPSS 20 for windows. Hasil dari penelitian ini diketahui bahwa tourist perceived value intention berpengaruh secara signifikan terhadap behavioral intention wisatawan di Destinasi Wisata Alam Cibulan.;---Cibulan natural tourism destination is one of tourism attraction in Kuningan, West Java and the only habitat for Kancra Bodas fishes or commonly people called it as Ikan Dewa (God Fish), it has been one that attract tourist to visit Kuningan. It proved by the improvement of tourist amount in Kuningan during 2013, however it decreased after that time until 2015. A numbers of negative opinions and complaints about tourists’ future behavioral intention has made the management party try to resolve this behavioral intention problem. Increasing the tourists’ perceived value during they stay has become a chosen way to fix this problem. This research is consisted of dependent variable Tourist Perceived Value (X) and independent variable Behavioral Intention (Y). The purpose of this research is to gain some understanding and finding about tourist perceived value and behavioral intention as well as the impact between tourist perceived value and behavioral intention at Cibulan Natural Tourism Destination. Explanatory survey used in this research with descriptive and verification method. The amount of sample gathered in this research is 98 respondents with systematic random sampling technique applied during the research. The analysis technique used multiple linear regression supported by SPSS 20 software for windows. It resulted that tourist perceived value intention is impacting tourists’ behavioral intention significantly at Cibulan Natural Tourism Destination.

Item Type: Skripsi,Tesis,Disertasi (S1)
Additional Information: No. Panggil: S MPP ALA p-2016; Pembimbing: I.Yeni Yuniawati, II.Taufik Abdullah
Uncontrolled Keywords: Tourist Perceived Value, Perceived Value, Behavioral Intention, Destinasi Wisata Alam Cibulan, Tourist Perceived Value, Perceived Value, Behavioral Intention, Destinasi Wisata Alam Cibulan.
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Mr mhsinf 2017
Date Deposited: 12 Oct 2017 03:25
Last Modified: 12 Oct 2017 03:25
URI: http://repository.upi.edu/id/eprint/26846

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