PENGARUH KONFORMITAS DAN TIPE GAYA HIDUP TERHADAP LOYALITAS MEREK PADA KONSUMEN STARBUCKS COFFEE DI KOTA BANDUNG

Lestari, Erina Ayu (2016) PENGARUH KONFORMITAS DAN TIPE GAYA HIDUP TERHADAP LOYALITAS MEREK PADA KONSUMEN STARBUCKS COFFEE DI KOTA BANDUNG. Other thesis, Universitas Pendidikan Indonesia.

[img] Text
S_PSI_1105098_Title.docx

Download (485kB)
[img]
Preview
Text
S_PSI_1105098_Abstract.pdf

Download (178kB) | Preview
[img]
Preview
Text
S_PSI_1105098_Table_of_content.pdf

Download (229kB) | Preview
[img]
Preview
Text
S_PSI_1105098_Chapter1.pdf

Download (194kB) | Preview
[img] Text
S_PSI_1105098_Chapter2.pdf
Restricted to Repository staff only

Download (288kB)
[img]
Preview
Text
S_PSI_1105098_Chapter3.pdf

Download (551kB) | Preview
[img] Text
S_PSI_1105098_Chapter4.pdf
Restricted to Repository staff only

Download (656kB)
[img]
Preview
Text
S_PSI_1105098_Chapter5.pdf

Download (182kB) | Preview
[img]
Preview
Text
S_PSI_1105098_Bibliography.pdf

Download (254kB) | Preview
[img] Text
S_PSI_1105098_Appendix1.pdf
Restricted to Repository staff only

Download (302kB)
[img] Text
S_PSI_1105098_Appendix2.pdf
Restricted to Repository staff only

Download (619kB)
Official URL: http://repository.upi.edu

Abstract

Penelitianinibertujuanuntukmemperoleh data empiriktentangpengaruhkonformitasdantipegayahidupterhadaployalitasmerekpadakonsumen Starbucks di Kota Bandung. Respondenpenelitianiniadalahkonsumen Starbucks di Kota Bandung yang berstatusmahasiswaberjumlah 171 orangdenganmenggunakanteknikpuropose sampling.Adapundalampenelitianinimenggunakanpendekatankuantitaifdenganmetodeteknikanalisisregresi.Penelitianinimenghasilkantemuanbahwa. 1) Jeniskonformitasacceptance berpengaruhsebesar 42.6% terhadaployalitasmerek Starbucks Coffee di Kota Bandung. 2) Tipegayahdupfashion berpengaruhsebesar 16.5% terhadaployalitasmerek Starbucks Coffee di Kota Bandung3) MayoritaskonsumenStarbucks Bandung yang berstatusmahasiswacukup loyal terhadapmerek Starbucks. 4)Mayoritaskonsumen Starbucks Bandung yang berstatusmahasiswacenderungmelakukanjeniskonformitasacceptance dandidominasiolehtipegayahidupfashion. ;--- The purpose of this research is to get empirical data about conformity influence and lifestyle type to brand loyalty on Starbucks consumer in Bandung city. Respondents for this research are consumer of Starbucks in the city of Bandung which student amount to 171 people by using purpose sampling technique. As in this study using a quantitative approach with methods of analysis regression technique.This research finding that 1) A kind of conformity acceptance effetcs 42.6% on brand loyalty Starbucks Coffee in Bandung. 2) Fashion lifestyle type effects 16.5% on brand loyalty Starbucks Coffee in Bandung. 3) The majority of consumers Starbucks Coffee is a student are quite loyal to the Starbucks brand. 4) The majority of consumers Starbucks coffee in Bandung is a studentthat tends to do the kind of acceptance conformity and has the type of lifestyle fashion.

Item Type: Thesis (Other)
Additional Information: No Panggil : S PSI LES p-2016 ; Pembimbing : I. Sitti Chotidjah II. Medianta Tarigan
Uncontrolled Keywords: Konformitas, Compliance,Acceptance, Tipe Gaya Hidup, LoyalitasMerek, Conformity, Compliance, Acceptance, Lifestyle Type, Brand Loyalty
Subjects: B Philosophy. Psychology. Religion > BF Psychology
L Education > L Education (General)
Divisions: Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User: Mr mhsinf 2017
Date Deposited: 12 Oct 2017 03:03
Last Modified: 12 Oct 2017 03:03
URI: http://repository.upi.edu/id/eprint/26649

Actions (login required)

View Item View Item