Wahyuningtyas, Laras Annisa (2016) ANALISIS POLITICAL PERSONALITY MELALUI MEDIA SOSIAL. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Teknologi informasi yang sudah berkembang sangat pesat menjadikan manusia dengan mudah berkomunikasi tanpa harus bertatap muka secara langsung. Media semakin marak digunakan sebagai penggiring opini masyarakat menuju citra yang diinginkan. Salah satu hal yang dapat membentuk citra politik yakni dengan branding. Political personality merupakan salah satu variabel dari political branding. Political branding bertujuan untuk membangun citra seorang politisi. Penelitian ini bertujuan untuk mengetahui kepribadian politik/ political personality Ridwan Kamil sebagai Walikota Bandung melalui salah satu media sosial yang sering digunakannya, yakni Instagram. Metode yang digunakan dalam penelitian ini adalah Analisis Isi Kuantitatif melalui pendekatan deskriptif. Penelitian ini hanya sebatas analisis untuk menentukan political personality Ridwan Kamil melalui foto dan caption yang diunggah pada akun instagram @ridwankamil. Unit analisis yang akan diteliti yaitu foto dan caption yang diunggah Ridwan Kamil dengan jumlah 84 foto dan caption. Foto dan caption tersebut diteliti menggunakan skala dan gradasi political personality karya Millon yaitu Millon Inventory of Diagnostic Criteria (MIDC). Penelitian ini menggunakan teknik sampling kuota yakni menentukan sampel dari populasi yang memiliki ciri tertentu hingga mencapai jumlah (kuota) yang diinginkan. Skala MIDC (Millon Inventory Diagnostic Criteria) terdiri dari 12 skala. Hasil penelitian ini adalah political personality yang sangat menunjukkan kepribadian Ridwan Kamil terdiri dari Ramah/ Outgoing Pattern (Skala 3), Ambisius/ Ambitious Pattern (Skala 2), dan Mengakomodasi/ Accomodating Pattern (Skala 4). Skala 3 mendapatkan skor 279, Skala 2 mendapatkan skor 152 dan skala 4 mendapatkan skor 148.;--- The technology of information which has developed rapidly makes human being communicate easily without having a face-to-face meeting.Media is nowadays growing and used as a tool to lead people’s opinions to the wanted image. One of the things which are able to make political image is to apply political branding.Political personality is one of the variables of political branding. The aim of political branding is to build the image of a politician. This study aims to determine the political personality as mayor of Bandung Ridwan Kamil through one of the frequently used social media, namely Instagram. The method used in this research is quantitative content analysis through descriptive approach. This study was limited to political analysis to determine personality Ridwan Kamil through photos and captions uploaded on instagram account @ridwankamil. The unit of analysis are the photos and captions uploaded Ridwan Kamil at 84 photos and captions. Photo and caption were investigated using scale and gradation political personality by Millon, named Millon Inventory of Diagnostic Criteria (MIDC). This research using a quota sampling technique that determines a sample of the population who have certain features until it reaches the number (quota). MIDC Scale (Millon Inventory Diagnostic Criteria) consists of 12 scale. The results of this study is political personality which is showed by Ridwan Kamil consists of Friendly / Outgoing Pattern (Scale 3), Ambitious / Ambitious Pattern (Scale 2), and Accommodate / Accommodating Pattern (Scale 4). Scale 3 get 279 score, scale 2 to get 152 score and scale 4 get 148 score
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil: S IKOM WAH a 2016 Pembimbing: I. Cepi Riyana, II. Diyah Setiyarini |
| Uncontrolled Keywords: | Political Personality, Media Sosial, Instagram, MIDC (Millon Invertory of Diagnostic Criteria), Political Personality, Social Media, Instagram, MIDC (Millon Invertory of Diagnostic Criteria) |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi |
| Depositing User: | Mr mhsinf 2017 |
| Date Deposited: | 12 Oct 2017 02:49 |
| Last Modified: | 12 Oct 2017 02:49 |
| URI: | http://repository.upi.edu/id/eprint/26570 |
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