Putri, Varininta Dityasari Betha (2016) HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE PADA KALANGAN MAHASISWA DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Hubungan antara Brand Personality dengan Loyalitas Pengguna iPhone pada Kalangan Mahasiswa di Kota Bandung. Skripsi. Departemen Psikologi Fakultas Ilmu Pendidikan UPI. Bandung (2016). Penelitian ini bertujuan untuk mengetahui hubungan antara brand personallitydengan loyalitas pengguna iPhone pada kalangan mahasiswa di kota Bandung. Metode yang digunakan adalah metode korelasional dengan subjek penelitian sebanyak 100 orang. Pengambilan data dilakukan dengan menggunakan instrumen brand personality dan loyalitas pengguna yang dibuat sendiri oleh peneliti. Analisis data dilakukan dengan menggunakan tehnik analisis product moment pearson. Hasil penelitian menunjukkan bahwa ada hubungan positif yang signifikan antara brand personality dengan loyalitas pengguna iPhone pada kalangan mahasiswa di kota Bandung. ;--- The Relationship of brand personality with iPhone’s loyalty consumer of Bandung city colleger Research Paper. Departement of Psychology. Indonesia University of Education. Bandung (2016). The research aim is to discover the relationship between brand personality with iPhone’s loyalty cunsomer of Bandung city colleger. The method was a correlation with 100 research subjects. Data retrieval is performed by using brand personality instrument and loyalty cunsomer which is there made by the writer it self. Data analysis was conduct using product moment pearson rank correlation technique. The research result shows that there is a positive and significant relations between brand personality on iPhone’s loyalty cunsomer of Bandung city colleger.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil : S PSI PUT h-2016; Pembimbing : I. Juwitaningrum II. Arastasia Wulandari |
| Uncontrolled Keywords: | brand personality, loyalitas pengguna iPhone, pengguna iPhone pada kalangan mahasiswa, brand personality, loyalty cunsomer, iPhone’s user of colleger. |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Pendidikan > Program Studi Psikologi |
| Depositing User: | Mr mhsinf 2017 |
| Date Deposited: | 16 Aug 2017 04:27 |
| Last Modified: | 16 Aug 2017 04:27 |
| URI: | http://repository.upi.edu/id/eprint/24922 |
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