Asfiani, Choirin (2015) KONTRIBUSI PROSES PELAKSANAAN PELATIHAN SELLING SKILL TERHADAP KINERJA KARYAWAN SALES FORCE PT. TELEKOMUNIKASI INDONESIA, TBK. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini mengkaji tentang hubungan proses pelaksanaan pelatihan selling skill berdasarkan aspek perencanaan, pelaksanaan dan evaluasi terhadap kinerja karyawan sales force PT. Telekomunikasi Indonesia, Tbk. Selain untuk mengungkap tentang hubungan kedua variabel, hal yang akan diungkap adalah kontribusi yang disumbang oleh proses pelaksanaan pelatihan selling skill terhadap kinerja karyawan sales force PT. Telekomunikasi Indonesia, Tbk. Tujuan dari penelitian ini yaitu untuk mengetahui seberapa besar kontribusi proses pelaksanaan pelatihan selling skill terhadap kinerja karyawan sales force PT. Telekomunikasi Indonesia, Tbk. dilihat dari 3 (tiga) aspek tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif korelasional. Instrumen yang digunakan untuk mengumpulkan data pada penelitian ini berupa angket dan studi dokumentasi. Sampel yang digunakan adalah peserta pelatihan selling skill pada Marketing Academy Telkom Corporate University yang berjumlah 30 orang yang diambil dengan menggunakan teknik simple random sampling. Hasil pada penelitian menunjukkan bahwa proses pelaksanaan pelatihan selling skill dan kinerja karyawan sales force PT. Telekomunikasi Indonesia, Tbk. memiliki hubungan yang positif dan signifikan dengan tingkat hubungan sangat kuat. Besarnya kontribusi proses pelatihan selling skill terhadap kinerja karyawan sales force PT. Telekomunikasi Indonesia, Tbk. adalah sebesar 78% sedangkan sisanya 22% merupakan kontribusi dari faktor lain yang tidak diteliti oleh peneliti. Rekomendasi ditujukan untuk Marketing Academy Telkom Corporate University agar menyediakan evaluasi pelatihan yang bersifat praktik, PT. Telekomunikasi Indonesia, Tbk. agar mengoptimalkan bagian Human Resource untuk memperhatikan kebutuhan pengembangan dan pelatihan, serta untuk karyawan agar mengikuti alur dari pengembangan sumber daya manusia yang diselenggarakan oleh perusahaan. ---------- This research related to correlation to the implementation of selling skill training process based on aspects of planning, implementation and evaluation towards sales force employees performance at PT. Telekomunikasi Indonesia, Tbk. In addition to knowing about the correlation between the two variables, another thing that will be revealed is the contribution that contributed by the implementation of selling skill training process towards sales force employees performance at PT. Telekomunikasi Indonesia, Tbk. The purpose of this research is to find out how much contribution of implementation of selling skill training process towards sales force employees performance at PT. Telekomunikasi Indonesia, Tbk. within three (3) aspects. This study use a quantitative approach with a descriptive correlational method. Data collecting technique that is used on the research instrument is questionnaire and documentation study. Sample that is used is trainees in selling skill training in Marketing Academy Telkom Corporate University around 30 people taken by using purposive random sampling technique. The conclusion that is based on this research is the implementation of selling skill training process and sales force employees performance has a significant and positive correlation with the level of relationship is very strong. The amount of the contribution of selling skill training process towards sales force employees performance at PT. Telekomunikasi Indonesia, Tbk.is 78% while the remaining 22% is contributed by other factors not examined by researchers. The reccomendation that is addressed to Marketing Academy for organizes evaluation training that is practice, PT Telekomunikasi Indonesia, Tbk. in order to optimize the part of Human Resource for developing and concern in training needs, as well as for employees to follow the flow of human resources development, held by the company.
| Item Type: | Thesis (S1) |
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| Additional Information: | No. Panggil: S KTP ASF k-2015; PEmbimbing : I. Toto Ruhimat, II. MUthia Alinawati |
| Uncontrolled Keywords: | Kontribusi, Pelatihan Selling Skill, Kinerja Karyawan, Sales Force |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ilmu Pendidikan > Teknologi Pendidikan |
| Depositing User: | Mr. Tri Agung |
| Date Deposited: | 24 Aug 2016 02:14 |
| Last Modified: | 24 Aug 2016 02:14 |
| URI: | http://repository.upi.edu/id/eprint/21794 |
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