PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI TAMAN WISATA ALAM GUNUNG TANGKUBAN PERAHU: Survei pada wisatwan nusantara yang berkunjung ke Taman Wisata Alam Gunung Tangkuban Perahu

Finardi, Ajeng Dewi Indriyani (2015) PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI TAMAN WISATA ALAM GUNUNG TANGKUBAN PERAHU: Survei pada wisatwan nusantara yang berkunjung ke Taman Wisata Alam Gunung Tangkuban Perahu. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Taman Wisata Alam Gunung Tangkuban Perahu merupakan destinasi wisata di perbatasan Kota Subang dan Kabupaten Bandung Barat yang memiliki keindahahan alam dan suasana alam yang sangat indah. Wisatawan Tangkuban Perahu kebanyakan berasal dari Jawa Barat , Jabodetabek, luar Jawa Barat bahkan luar negeri. Maka dari itu penulis melakukan prapenelitian mengenai revisit intention wisatawan ke Tangkuban Perahu yang menghasilkan bahwa revisit intention wisatawan Tangkuban Perahu begitu rendah yang didukung dengan pernyataan karyawan Tangkuban Perahu. Jenis penelitian yang digunakan bersifat deskriptif dan verifikatif, metode survey yang digunakan yaitu dengan teknik systematic random sampling, dengan jumlah sample sebanyak 100 responden. Teknik analisis data yang digunakan yaitu teknik regresi berganda. Hasil penelitian ini menunjukan bahwa terdapat pengaruh parsial customer experience yang terdiri dari comfort, education, hedonic, novelty, safety dan beauty terhadap revisit intention wisatawan Tangkuban perahu. Penilaian tertinggi dari variable customer experience adalah sub variabel beauty dan penilaian tertinggi dari variable revisit intention adalah intention to recommend. ---------- Natural Park of Tangkuban Perahu Mountain is a tourists destination in the boundary city of Subang and West Bandung which has a very beautiful natural atmosphere. The Tourists mostly come from West Java, Jabodetabek, outside West Java even another country outside Indonesia. Therefore the authors do a pre-study on tourists revisit intention of Tangkuban Perahu which produce that tourists revisit intention is low. Implementing the customer experience be expected could be increase the revisit intention to Tangkuban Perahu. This type of research is descriptive and verification, the survey method used is the systematic random sampling technique, with a sample size of 100 respondents. Data analysis technique using the multiple regression techniques. These results shows there is a partial influence customer experience consisting of comfort, education, hedonic, novelty, safety and beauty to tourists revisit intention of Tangkuban Perahu. The beauty dimension of customer experience variable got the highest score and the intention to recommend in revisit intention got the highest score.

Item Type: Skripsi,Tesis,Disertasi (S1)
Additional Information: No. Panggil: S MPP FIN: p-2015 ; Pembimbing: I. Yeni Yuniawati, II. Diyah Setiyorini
Uncontrolled Keywords: Customer Experience, Revisit Intention, Tangkuban Perahu
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HG Finance
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Program Studi Kepariwisataan
Depositing User: Mr. Tri Agung
Date Deposited: 16 Aug 2016 05:59
Last Modified: 16 Aug 2016 05:59
URI: http://repository.upi.edu/id/eprint/21460

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