Aliyuddin, Muhammad (2015) FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU MENABUNG MASYARAKAT: (Kasus pada Masyarakat Desa Cimenteng, Kecamatan Cijambe, Kabupaten Subang). S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Masalah dalam penelitian ini adalah rendahnya perilaku menabung masyarakat Desa Cimenteng, Kecamatan Cijambe, Kabupaten Subang. Tujuan Dari penelitian ini adalah untuk meneliti tentang faktor-faktor yeng mempengaruhi perilaku menabung masyarakat. Tempat penelitian dilakukan di Desa Cimenteng, Kecamatan Cijambe, Kabupaten Subang. Subjek penelitian dalam penelitian ini adalah masyarakat Desa Cimenteng, Kecamatan Cijambe, Kabupaten Subang yang berjumlah 303 responden. Grand Theory yang digunakan dalam penelitian ini adalah “Theory of Planned Behavior” atau teori perilaku terencana dari Icek Ajzen dan Martin Fishben. Teknik pengujian hipotesis yang digunakan dalam penelitian ini adalah analisis jalur (path analysis) dengan menggunakan bantuan software SPSS. Hasil dari penelitian ini adalah: Sikap berpengaruh positif terhadap intensi menabung masyarakat Desa Cimenteng, Kecamatan Cijambe, Kabupaten Subang. Norma Subjektif dan Kontrol perilaku yang dipersepsikan tidak berpengaruh terhadap intensi menabung masyarakat Desa Cimenteng, Kecamatan Cijambe, Kabupaten Subang. Kontrol perilaku yang dipersepsikan dan intensi berpengaruh positif terhadap perilaku menabung masyarakat Desa Cimenteng, Kecamatan Cijambe, Kabupaten Subang. ---------- The problem in this research is the low savings behavior villagers of Cimenteng, District Cijambe, Subang. The Purpose of this research is to examine the factors that influence the behavior of the public saving. The research was conducted in the village of Cimenteng, District Cijambe, Subang. The research subjects in this research is the villagers of Cimenteng, District Cijambe, Subang totaling 303 respondents. Grand Theory used in this research are "Theory of Planned Behavior" of Icek Ajzen and Martin Fishben. hypothesis testing techniques used in this study is the path analysis using SPSS. Result from this research are: attitude has positive effect to the intention of saving the villagers of Cimenteng, District Cijambe, Subang. Subjective norms and perceived behavioral control has no effect to the intention of saving the villagers of Cimenteng, District Cijambe, Subang. Perceived behavioral control and intention has positive effect on savings behavior the villagers of Cimenteng, District Cijambe, Subang.
| Item Type: | Thesis (S1) |
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| Additional Information: | No. Panggil: S PEK ALI p-2015; Pembimbing: I. Navik Istikomah |
| Uncontrolled Keywords: | Sikap, Norma, Subjektif, Perilaku , Menabung, Attitude, subjective, norms, behavioral, saving |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Ekonomi |
| Depositing User: | Mr. Tri Agung |
| Date Deposited: | 16 Aug 2016 05:50 |
| Last Modified: | 16 Aug 2016 05:50 |
| URI: | http://repository.upi.edu/id/eprint/21368 |
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