PENGARUH HEDONIC MOTIVATION TERHADAP SUBJECTIVE WELL-BEING MELALUI CUSTOMER PERCEIVED VALUE

Nadia Alya Raissa, - and Yeni Yuniawati, - and Masroulina Sevtiani, - (2025) PENGARUH HEDONIC MOTIVATION TERHADAP SUBJECTIVE WELL-BEING MELALUI CUSTOMER PERCEIVED VALUE. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh hedonic motivation terhadap subjective well-being melalui customer perceived value sebagai variabel intervening. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian deskriptif dan verifikatif melalui metode explanatory survey. Data penelitian diperoleh dari 210 pelanggan Generasi Z dan Milenial yang pernah berkunjung ke objek penelitian. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak AMOS 24.0 dan SPSS 24.0. Hasil penelitian menunjukkan bahwa hedonic motivation dan customer perceived value secara simultan berpengaruh signifikan terhadap subjective well-being. Secara parsial, hedonic motivation berpengaruh signifikan terhadap customer perceived value, dan customer perceived value memiliki pengaruh signifikan terhadap subjective well-being. Namun, hasil pengujian menunjukkan bahwa hedonic motivation tidak berpengaruh signifikan secara langsung terhadap subjective well-being, yang mengindikasikan adanya peran mediasi dari customer perceived value. This study aims to analyze the effect of hedonic motivation on subjective well-being through customer perceived value as an intervening variable. The research used a quantitative approach with a descriptive and verificative design using the explanatory survey method. Data were collected from 210 Gen Z and Millennial customers who had visited the objects of the study. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the assistance of AMOS 24.0 and SPSS 24.0 software. The findings indicate that hedonic motivation and customer perceived value jointly have a significant effect on subjective well-being. Partially, hedonic motivation has a significant effect on customer perceived value, and customer perceived value has a significant effect on subjective well-being. However, the results also reveal that hedonic motivation does not have a significant direct effect on subjective well-being, indicating the mediating role of customer perceived value.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?hl=en&user=du9DSgEAAAAJ ID SINTA Dosen Pembimbing: Yeni Yuniawati: 0008068102 Masroulina Sevtiani
Uncontrolled Keywords:	Hedonic Motivation, Customer Perceived Value, Subjective Well-Being, Wisata Kuliner Hedonic Motivation, Customer Perceived Value, Subjective Well-Being, Culinary Tourism
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User:	Nadia Alya Raissa
Date Deposited:	18 Dec 2025 03:46
Last Modified:	18 Dec 2025 03:46
URI:	http://repository.upi.edu/id/eprint/145873

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