PENGARUH ONLINE GAMIFICATION IN EDUCATION TERHADAP E-LEARNER SATISFACTION MELALUI E-LEARNING ENGAGEMENT : Survei terhadap Pengguna Elsa Speak di Indonesia

Levina Syafin Tejasukmana, - and Lili Adi Wibowo, - and Puspo Dewi Dirgantari, - (2025) PENGARUH ONLINE GAMIFICATION IN EDUCATION TERHADAP E-LEARNER SATISFACTION MELALUI E-LEARNING ENGAGEMENT : Survei terhadap Pengguna Elsa Speak di Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online gamification in education terhadap e-learner satisfaction melalui e-learning engagement pada pengguna Elsa Speak di Indonesia. Penelitian ini menggunakan jenis penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif. Metode penelitian yang digunakan pada penelitian ini adalah explanatory survey dan teknik pengambilan sampel adalah simple random sampling dengan ukuran sebanyak 349 responden. Data diolah secara statistik menggunakan metode Structural Equation Modelling (SEM). Hasil analisis deskriptif menunjukkan bahwa variabel online gamification in education, e-learning engagement, dan e-learner satisfaction berada pada kategori tinggi, yang menandakan bahwa pengguna platform Elsa Speak umumnya memiliki tingkat keterlibatan dan kepuasan yang baik dalam proses pembelajaran daring. Hasil analisis verifikatif menunjukkan bahwa online gamification in education memiliki pengaruh positif dan signifikan terhadap e-learner satisfaction melalui e-learning engagement, yang ditunjukkan oleh nilai critical ratio yang lebih besar dari nilai minimun yang ditetapkan. Temuan ini mengindikasikan bahwa semakin baik penerapan elemen gamifikasi, maka semakin tinggi pula tingkat keterlibatan pengguna, yang pada akhirnya meningkatkan kepuasan dalam menggunakan platform. Hal ini menunjukkan bahwa pengembangan dan pemeliharaan fitur online gamification in education pada platform Elsa Speak dapat meningkatkan e-learning engagement, yang pada akhirnya berdampak pada peningkatan e-learner satisfaction. This study aims to examine the effect of online gamification in education on e-learner satisfaction through e-learning engagement among users of Elsa Speak in Indonesia. The study employed a descriptive and verificative research design with a quantitative approach. The research method used was an explanatory survey, and the sampling technique was simple random sampling with a total of 349 respondents. Data were analysed statistically using Structural Equation Modelling (SEM). Descriptive analysis results indicate that the variables of online gamification in education, e-learning engagement, and e-learner satisfaction fall into the high category, suggesting that users of the Elsa Speak platform generally exhibit a good level of engagement and satisfaction in the online learning process. Verificative analysis results show that online gamification in education has a positive and significant effect on e-learner satisfaction through e-learning engagement, as indicated by a critical ratio greater than the minimum threshold. These findings suggest that the better the implementation of gamification elements, the higher the level of user engagement, which ultimately enhances satisfaction in using the platform. This suggests that maintaining and further developing online gamification features on the Elsa Speak platform can enhance e-learning engagement, which in turn leads to increased e-learner satisfaction.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?hl=en&user=rJJ0VicAAAAJ&view_op=list_works&gmla=AH8HC4z3rTCWdvE4V7IguVBLEy6Y8KNH6Z37rw6Wuu0JQZ7FdPstxBLFlJ9Mc0VJlfxipKTIjtEM01ZlmVIn1h_ABb2CG0Kl8Cwi5Q ID Sinta Dosen Pembimbing: Lili Adi Wibowo: 5984836 Puspo Dewi Dirgantari: 5980376
Uncontrolled Keywords:	Online Gamification in Education, E-Learning Engagement, E-Learner Satisfaction, Elsa Speak
Subjects:	H Social Sciences > HF Commerce L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis
Depositing User:	Levina Syafin Tejasukmana
Date Deposited:	03 Nov 2025 07:03
Last Modified:	03 Nov 2025 07:03
URI:	http://repository.upi.edu/id/eprint/143956

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