PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP KOMENTAR CYBER SEXUAL HARRASMENT

    Nida Fitria Nasrotin, - and Siti Nurbayani K, - and Mirna Nur Alia Abdullah, - (2025) PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP KOMENTAR CYBER SEXUAL HARRASMENT. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Fenomena meningkatnya kasus pelecehan seksual berbasis digital pada kolom komentar media sosial, khususnya TikTok, telah menjadi isu yang mendesak di kalangan remaja yang merupakan kelompok pengguna dominan. Penelitian ini bertujuan untuk menguji pengaruh intensitas penggunaan TikTok terhadap kemunculan komentar cyber sexual harassment. Variabel independen, yaitu intensitas penggunaan TikTok, diukur melalui empat indikator: motif, durasi, frekuensi, dan atensi. Sementara itu, variabel dependen cyber sexual harassment dilihat melalui komentar bernuansa seksual, komentar yang merendahkan fisik, ajakan seksual, serta penggunaan simbol atau emoji seksual. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Instrumen pengumpulan data berupa angket terstruktur yang disebarkan kepada 100 responden remaja pengguna TikTok di Kota Bandung. Teknik analisis data yang digunakan meliputi uji validitas dan reliabilitas, analisis regresi linier sederhana, serta uji hipotesis. Hasil penelitian menunjukkan bahwa semakin tinggi tingkat frekuensi, durasi, dan keterlibatan remaja dalam menggunakan TikTok, semakin besar pula kemungkinan mereka terpapar maupun menghasilkan komentar bermuatan pelecehan seksual. Bentuk cyber sexual harassment yang ditemukan dalam penelitian ini meliputi penggunaan simbol atau emoji seksual (seperti terong, buah peach, atau cipratan air), komentar dengan ajakan seksual, serta komentar yang merujuk pada penampilan fisik atau tubuh. Penelitian ini menegaskan bahwa remaja di Kota Bandung rentan terhadap pelecehan seksual di ruang digital, khususnya melalui kolom komentar TikTok. Oleh karena itu, hasil penelitian ini diharapkan dapat meningkatkan kesadaran remaja untuk lebih bijak dalam menggunakan media sosial guna meminimalisasi paparan interaksi daring yang merugikan. The increasing phenomenon of digital sexual harassment in social media comment sections, particularly on TikTok, has become a pressing issue among adolescents, who represent the platform’s dominant user group. This study aims to examine the influence of TikTok usage intensity on the emergence of cyber sexual harassment in the comment section. The independent variable, TikTok usage intensity, is measured through four indicators: motive, duration, frequency, and attention. Meanwhile, the dependent variable, cyber sexual harassment, is observed through sexually nuanced comments, body-shaming remarks, sexual solicitations, and the use of sexual symbols or emojis. This research employed a quantitative method with a survey approach. Data were collected using a structured questionnaire distributed to 100 adolescent TikTok users in Bandung City. The data analysis techniques applied include validity and reliability tests, simple linear regression analysis, and hypothesis testing. The findings reveal that higher levels of frequency, duration, and user engagement on TikTok are significantly associated with a greater likelihood of encountering or generating sexually harassing comments. The forms of cyber sexual harassment identified in this study include the use of sexual emojis or symbols (such as the eggplant, peach, or water splash), comments containing sexual solicitations, and remarks directed toward body appearance. This study highlights that adolescents in Bandung are vulnerable to sexual harassment in digital spaces, particularly through TikTok comments. The results emphasize the need for greater awareness and responsible use of social media, especially among adolescents, to reduce exposure to harmful online interactions.

    Baca Full Text klik disini
    [thumbnail of S_SOS_1804401_Title.pdf] Text
    S_SOS_1804401_Title.pdf
    Download (1MB)
    [thumbnail of S_SOS_1804401_Chapter1.pdf] Text
    S_SOS_1804401_Chapter1.pdf
    Download (630kB)
    [thumbnail of S_SOS_1804401_Chapter2.pdf] Text
    S_SOS_1804401_Chapter2.pdf
    Restricted to Staf Perpustakaan
    Download (485kB)
    [thumbnail of S_SOS_1804401_Chapter3.pdf] Text
    S_SOS_1804401_Chapter3.pdf
    Download (629kB)
    [thumbnail of S_SOS_1804401_Chapter4.pdf] Text
    S_SOS_1804401_Chapter4.pdf
    Restricted to Staf Perpustakaan
    Download (1MB)
    [thumbnail of S_SOS_1804401_Chapter5.pdf] Text
    S_SOS_1804401_Chapter5.pdf
    Download (272kB)
    [thumbnail of S_SOS_1804401_Appendix.pdf] Text
    S_SOS_1804401_Appendix.pdf
    Restricted to Staf Perpustakaan
    Download (1MB)
    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=3qxUQjwAAAAJ ID SINTA Dosen Pembimbing: Siti Nurbayani K : 5976314 Mirna Nur Alia Abdullah : 5993465
    Uncontrolled Keywords: Tiktok, Cyber, Sexual Harrasment, Remaja TikTok usage intensity, cyber sexual harassment, Teenagers
    Subjects: H Social Sciences > HE Transportation and Communications
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi
    Depositing User: Nida Fitria Nasrotin
    Date Deposited: 23 Oct 2025 07:12
    Last Modified: 23 Oct 2025 07:12
    URI: http://repository.upi.edu/id/eprint/143720

    Actions (login required)

    View Item View Item