KESADARAN HUKUM BERBASIS HAK KEKAYAAN INTELEKTUAL PADA GENERASI Z TERKAIT FENOMENA PELANGGARAN HAK CIPTA SINEMATOGRAFI

Auliah Haerunisah, - and Dadang Sundawa, - and Dwi Iman Muthaqin, - (2025) KESADARAN HUKUM BERBASIS HAK KEKAYAAN INTELEKTUAL PADA GENERASI Z TERKAIT FENOMENA PELANGGARAN HAK CIPTA SINEMATOGRAFI. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini dilatarbelakangi oleh maraknya pelanggaran hak cipta sinematografi yang kian meresahkan, terutama di kalangan Generasi Z. Fenomena ini mencerminkan rendahnya kesadaran hukum terkait hak kekayaan intelektual (HKI) dan menjadi tantangan besar dalam upaya melindungi kreativitas serta ekosistem industri film nasional. Penelitian ini menggunakan pendekatan fenomenologis untuk menganalisis kesadaran hukum Generasi Z terhadap isu tersebut. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa kesadaran hukum Generasi Z dipengaruhi oleh beberapa faktor, yaitu pemahaman hukum yang rendah, faktor teknologi, faktor ekonomi, lemahnya penegakan hukum, dan faktor lingkungan sosial. Untuk mengatasi masalah ini, pendekatan "belajar sambil melakukan" (learning by doing) sebagai strategi yang lebih relevan dengan Generasi Z dibandingkan metode konvensional. Inisiatif seperti program "Simkuring" dari Bandung Film Commission (BFC) adalah contoh penerapan pendekatan ini. Melalui pelatihan smartphone cinema, produksi film mandiri dengan bimbingan mentor BFC, dan pemutaran karya di balai desa, program ini secara efektif menumbuhkan kesadaran hukum dan budaya menghargai karya cipta melalui pengalaman nyata dalam kompleksitas produksi film. This study was motivated by the rampant violation of cinematographic copyright, which is increasingly disturbing, especially among Generation Z. This phenomenon reflects a low level of legal awareness regarding intellectual property rights and poses a major challenge in efforts to protect creativity and the national film industry ecosystem. This study uses a phenomenological approach to analyze Generation Z's legal awareness of this issue. Data was collected through observation, interviews, and documentation. The results show that Generation Z's legal awareness is influenced by several factors, namely low legal understanding, technological factors, economic factors, weak law enforcement, and social environmental factors. To overcome this problem, the “learning by doing” approach is a strategy that is more relevant to Generation Z than conventional methods. Initiatives such as the “Simkuring” program from the Bandung Film Commission (BFC) are examples of the application of this approach. Through smartphone cinema training, independent film production with guidance from BFC mentors, and screenings of works in village halls, this program effectively fosters legal awareness and a culture of respect for intellectual property through real-life experiences in the complexities of film production.

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Item Type:	Thesis (S1)
Additional Information:	ID SINTA PEMBIMBING 5990764 6077679
Uncontrolled Keywords:	Kesadaran Hukum, Hak Kekayaan Intelektual, Generasi Z, Hak Cipta Sinematografi, Pelanggaran Hak Cipta Legal Awareness, Intellectual Property Rights, Generation Z, Cinematographic Copyright, Copyright Infringement.
Subjects:	K Law > K Law (General) L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan Kewarganegaraan
Depositing User:	Auliah Haerunisah
Date Deposited:	21 Oct 2025 07:57
Last Modified:	21 Oct 2025 07:57
URI:	http://repository.upi.edu/id/eprint/143719

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