USAHA KREATIF DALAM INDUSTRI HADIAH DAN ILUSTRASI CUSTOM

    Heri Putra, - and Nandang, - and Ismail Yusuf, - (2025) USAHA KREATIF DALAM INDUSTRI HADIAH DAN ILUSTRASI CUSTOM. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Aesthex Box merupakan usaha kreatif yang bergerak di bidang ilustrasi custom dalam bentuk bingkai foto estetik sebagai kado personal untuk berbagai momen spesial seperti ulang tahun, pernikahan, wisuda, anniversary, dan kenangan keluarga. Usaha ini dirintis oleh Heri Putra pada tahun 2022 di Tasikmalaya sebagai solusi atas kebutuhan masyarakat akan hadiah yang bermakna secara emosional dan personal. Melalui pemanfaatan platform digital seperti Shopee, TikTok, Instagram, dan Facebook, Aesthex Box menyasar segmen mahasiswa, pekerja muda, dan keluarga. Proses produksinya menggunakan perangkat lunak pendukung seperti ToonMe, Remini, Canva, dan Photoshop untuk menghasilkan desain yang cepat dan berkualitas. Dengan pendekatan kreatif dan strategi pemasaran digital, Aesthex Box memposisikan diri sebagai brand ilustrasi custom yang unik, estetik, dan bernilai emosional tinggi. Aesthex Box is a creative business specializing in custom illustrations in the form of aesthetic photo frames as personalized gifts for various special occasions such as birthdays, weddings, graduations, anniversaries, and family memories. This business was founded by Heri Putra in 2022 in Tasikmalaya as a solution to the community's need for gifts that are emotionally and personally meaningful. Through the use of digital platforms such as Shopee, TikTok, Instagram, and Facebook, Aesthex Box targets students, young professionals, and families. The production process utilizes supporting software such as ToonMe, Remini, Canva, and Photoshop to produce fast and high-quality designs. With a creative approach and digital marketing strategy, Aesthex Box positions itself as a unique, aesthetic, and emotionally valuable custom illustration brand.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=fRbc5j4AAAAJ&hl ID SINTA Dosen Pembimbing: Nandang: 6810537 Ismail Yusuf: 6146933 "Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Direktur Kampus UPI di Tasikmalaya Nomor: B-6203/UN40.C3/TA.01.03/2025
    Uncontrolled Keywords: Usaha kreatif, Ilustrasi custom, Hadiah personal, Kado estetik. Creative businesses, Custom illustrations, Personal gifts, Aesthetic gifts.
    Subjects: L Education > L Education (General)
    T Technology > TT Handicrafts Arts and crafts
    Divisions: UPI Kampus Tasikmalaya > S1 Kewirusahaan
    Depositing User: Heri Putra
    Date Deposited: 21 Oct 2025 03:26
    Last Modified: 21 Oct 2025 03:26
    URI: http://repository.upi.edu/id/eprint/143573

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