Septian Fajar Nugraha, - and Jajat S Ardiwinata, - and Dadang Yunus Lutfiansyah, - (2025) IMPLEMENTASI PROGRAM PENDAMPINGAN KETERAMPILAN PEMASARAN DALAM UPAYA PENINGKATAN KEMANDIRIAN BERWIRAUSAHA : Studi Deskriptif Di Panti Asuhan Ikhlasul Amal Kota Bandung (PAIA) Yayasan Bina Da’wah Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini dilakukan di Panti Asuhan Ikhlasul Amal Kota Bandung dan berfokus pada pemberdayaan anak-anak dari keluarga kurang beruntung melalui program pendampingan pendidikan keterampilan pemasaran. Tujuannya yaitu untuk menggambarkan pelaksanaan, hasil, dan dampak program pendampingan tersebut. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif, melalui wawancara, observasi, dan dokumentasi yang melibatkan anak asuh peserta program, pendamping, pengasuh, dan pengelola panti. Hasil penelitian menunjukkan bahwa program dilaksanakan secara sistematis mulai dari asesmen kebutuhan hingga evaluasi, dengan materi meliputi pembuatan produk, pengelolaan keuangan, dan strategi pemasaran. Program ini menghasilkan peningkatan pengetahuan, kepercayaan diri, keterampilan praktik, serta jejaring sosial anak asuh. Dampaknya, anak asuh menjadi lebih mandiri secara sosial dan ekonomi, serta mampu berkontribusi terhadap kebutuhan operasional panti. This research was conducted at Panti Asuhan Ikhlasul Amal in Bandung City and focuses on empowering children from underprivileged families through a marketing skills education mentoring program. The objective is to describe the implementation, results, and impact of the mentoring program. The study employs a qualitative approach with descriptive methodology, utilizing interviews, observations, and documentation involving foster children participating in the program, mentors, caregivers, and orphanage management the research findings demonstrate that the program is implemented systematically, ranging from needs assessment to evaluation, with curriculum covering product development, financial management, and marketing strategies. This program resulted in enhanced knowledge, self-confidence, practical skills, and social networks among the foster children. Consequently, the foster children became more socially and economically independent, while contributing to the operational needs of the orphanage.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=klKxYjgAAAAJ&hl=en&authuser=2 ID SINTA Dosen Pembimbing : Jajat S Ardiwinata : 5994332 Dadang Yunus Lutfiansyah : 6654442 |
| Uncontrolled Keywords: | Implementasi Program Pendampingan Keterampilan Pemasaran Dalam Upaya Peningkatan Kemandirian Berwirausaha Implementation of Marketing Skills Mentoring Program to Enhance Entrepreneurial Independence |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HV Social pathology. Social and public welfare L Education > L Education (General) L Education > LC Special aspects of education |
| Divisions: | Fakultas Ilmu Pendidikan > Pendidikan Masyarakat-S1 |
| Depositing User: | Septian Fajar Nugraha |
| Date Deposited: | 17 Oct 2025 08:22 |
| Last Modified: | 17 Oct 2025 08:22 |
| URI: | http://repository.upi.edu/id/eprint/143501 |
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