PENGARUH APPLICATION QUALITY TERHADAP ONLINE REPURCHASE INTENTION MELALUI ONLINE SHOPPING EXPERIENCE (Survei pada Pengguna Aplikasi di Industri Fresh E-grocery Indonesia)

    Haidar Al Fardan Firmansyah, - and Ratih Hurriyati, - and Lisnawati, - (2025) PENGARUH APPLICATION QUALITY TERHADAP ONLINE REPURCHASE INTENTION MELALUI ONLINE SHOPPING EXPERIENCE (Survei pada Pengguna Aplikasi di Industri Fresh E-grocery Indonesia). S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Haidar Al Fardan Firmansyah (2103260) “Pengaruh Kualitas Aplikasi Terhadap Niat Ulang Berbelanja Daring Melalui Pengalaman Berbelanja Daring (Survei pada Pengguna Aplikasi di Industri Fresh E-grocery Indonesia)” di bawah bimbingan Prof. Dr. Ratih Hurriyati M.P dan Dr. Lisnawati, S.Pd., MM. Penelitian ini bertujuan untuk memperoleh gambaran serta menganalisis pengaruh kualitas aplikasi terhadap niat ulang berbelanja daring melalui pengalaman berbelanja daring pada pengguna aplikasi fresh e-grocery di Indonesia. Jenis penelitian ini menggunakan deskriptif dan verifikatif dengan metode kuantitatif, melibatkan populasi sebanyak 416.400 pengguna dan sampel sebanyak 359 responden yang dipilih dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa kualitas aplikasi, pengalaman berbelanja daring dan niat ulang berbelanja daring berada pada kategori sedang. Selain itu, kualitas aplikasi berpengaruh terhadap niat ulang berbelanja daring baik secara langsung maupun tidak langsung melalui niat ulang berbelanja daring, meskipun pengaruh langsung ditemukan lebih kuat dibandingkan pengaruh tidak langsung. Temuan ini memberikan implikasi praktis bagi pengelola aplikasi fresh e-grocery untuk terus meningkatkan kualitas layanan aplikasinya agar mampu menciptakan pengalaman belanja yang positif serta mendorong loyalitas pelanggan dalam jangka panjang. Diharapkan penelitian ini berkontribusi pada pengembangan literatur mengenai perilaku konsumen digital, khususnya dalam konteks belanja produk segar secara daring di Indonesia. Implikasi dalam bidang pemasaran menegaskan bahwa perusahaan perlu mengintegrasikan kualitas aplikasi untuk meningkatkan dan mempertahankan niat pembelian ulang konsumen di tengah persaingan pasar digital yang semakin ketat. Kata kunci: kualitas aplikasi, pengalaman berbelanja daring, niat ulang berbelanja daring ABSTRACT Haidar Al Fardan Firmansyah (2103260) “The Influence of Application Quality on Online Repurchase Intention Through Online Shopping Experience (A Survey on Application Users in the Indonesian Fresh E-grocery Industry)” supervised by Prof. Dr. Ratih Hurriyati M.P and Dr. Lisnawati, S.Pd., MM. This study aims to obtain an overview and analyze the influence of application quality on online repurchase intention through the online shopping experience of fresh e-grocery application users in Indonesia. This type of research uses descriptive and verification with quantitative methods, involving a population of 416,400 users and a sample of 359 respondents selected using a purposive sampling technique. The results show that application quality, online shopping experience, and online repurchase intention are in the moderate category. In addition, application quality influences online repurchase intention both directly and indirectly through the online shopping experience, although the direct effect is found to be stronger than the indirect effect. These findings provide practical implications for fresh e-grocery application managers to continuously improve the quality of their application services to be able to create a positive shopping experience and encourage long-term customer loyalty. It is estimated that this study contributes to the development of literature on digital consumer behavior, particularly in the context of bold shopping for fresh products in Indonesia. The implications for the marketing field emphasize that companies need to integrate application quality to increase and maintain consumer repurchase intention amidst increasingly fierce digital market competition. Keywords : application quality, online shopping experience, online repurchase intention

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    Official URL: http://respository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=yxFS8tgAAAAJ&hl=id&oi=ao https://scholar.google.com/citations?user=vVrBRlwAAAAJ&hl=id&oi=ao SINTA ID: 5984336 SINTA ID: 5986471
    Uncontrolled Keywords: kualitas aplikasi, pengalaman berbelanja daring, niat ulang berbelanja daring,application quality, online shopping experience, online repurchase intention
    Subjects: H Social Sciences > HF Commerce
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis
    Depositing User: Haidar Al Fardan Firmansyah
    Date Deposited: 21 Oct 2025 00:27
    Last Modified: 21 Oct 2025 00:27
    URI: http://repository.upi.edu/id/eprint/143467

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