MODEL KINERJA BISNIS INTERMEDIARIES MIKRO PARIWISATA: Integrasi Essential Intangible Resources, Open-Ledger Partnership, Kapabilitas Pemasaran Dan Keunggulan Kompetitif

Eko Susanto, - and Vanessa Gaffar, - and Disman, - and Chairul Furqon, - (2025) MODEL KINERJA BISNIS INTERMEDIARIES MIKRO PARIWISATA: Integrasi Essential Intangible Resources, Open-Ledger Partnership, Kapabilitas Pemasaran Dan Keunggulan Kompetitif. S3 thesis, Universitas Pendidikan Indonesia.

Abstract

Dinamika kinerja bisnis pada usaha mikro intermediaries pariwisata di Jawa Barat menunjukkan belum optimalnya proses bisnis, yang tercermin dari stagnasi skala usaha, terbatasnya pangsa pasar, serta kesulitan untuk naik kelas menuju usaha menengah atau besar. Penelitian ini bertujuan mengembangkan model kinerja bisnis dengan mengintegrasikan Essential Intangible Resources (EIR), Open-Ledger Partnership (OLP), kapabilitas pemasaran, dan keunggulan kompetitif. Sumber daya tak berwujud utama meliputi orientasi pasar, bricolage kewirausahaan, ekuitas media sosial, dan reputasi bisnis, yang diasumsikan memengaruhi kinerja bisnis secara langsung maupun tidak langsung melalui mediasi OLP, kapabilitas pemasaran, dan keunggulan kompetitif. Menggunakan pendekatan kuantitatif, data diperoleh dari 668 pelaku usaha mikro sektor pariwisata di Jawa Barat dan dianalisis menggunakan metode Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa EIR telah diimplementasikan dengan variasi tingkat adopsi. EIR memiliki pengaruh langsung terhadap kinerja bisnis, serta secara signifikan dimediasi oleh kapabilitas pemasaran dan keunggulan kompetitif. OLP juga terbukti memperkuat hubungan EIR dan kinerja bisnis dengan meningkatkan transparansi, kolaborasi, dan efisiensi operasional. Pengujian mediasi serial menunjukkan bahwa kombinasi kapabilitas pemasaran, OLP, dan keunggulan kompetitif secara berurutan membentuk jalur mediasi yang signifikan terhadap pengaruh EIR terhadap kinerja. Penelitian ini memperluas pendekatan Resource-Based View dan Dynamic Capabilities dengan memperkenalkan kemitraan terbuka sebagai strategi mediasi. Implikasi praktisnya, pelaku usaha mikro disarankan untuk mengelola EIR secara strategis dan menerapkan pendekatan kolaboratif berbasis keterbukaan guna meningkatkan daya saing dan keberlanjutan usaha. The business performance dynamics of micro tourism intermediaries in West Java indicate suboptimal business processes, as evidenced by stagnant growth, limited market reach, and difficulty scaling to medium or large enterprises. This study aims to develop a business performance model by integrating Essential Intangible Resources (EIR), Open-Ledger Partnership (OLP), marketing capabilities, and competitive advantage. EIR components include market orientation, entrepreneurial bricolage, social media equity, and business reputation—expected to influence performance directly and indirectly through marketing capabilities, competitive advantage, and OLP as mediators. Using a quantitative approach, the study surveyed 668 micro-business actors in West Java’s tourism sector and analyzed the data using Partial Least Squares (PLS). The results show varied implementation levels of EIR among micro-enterprises. EIR directly influences business performance and is significantly mediated by marketing capability and competitive advantage. Furthermore, OLP strengthens the relationship between EIR and performance by enhancing transparency, collaboration, and operational efficiency. Serial mediation testing indicates that marketing capability, OLP, and competitive advantage collectively form a significant pathway linking EIR to business performance. The findings contribute to extending the Resource-Based View and Dynamic Capabilities Theory by introducing open partnership as a novel mediation strategy. The study recommends that micro-enterprises strategically manage their intangible resources and adopt open, collaborative partnerships to enhance their competitiveness and business sustainability.

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Item Type:	Thesis (S3)
Additional Information:	https://scholar.google.com/citations?user=zmQnt7IAAAAJ&hl=id ID SINTA Dosen Pembimbing Vanessa Gaffar: 5993246 Disman: 5991816 Chairul Furqon: 5994043
Uncontrolled Keywords:	sumber daya tak berwujud utama, kemitraan berbasis keterbukaan, kapabilitas pemasaran, keunggulan kompetitif, kinerja bisnis, usaha mikro, pariwisata. essential intangible resources, open partnership, marketing capabilities, competitive advantage, business performance, micro-enterprises, tourism.
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > S3 Manajemen
Depositing User:	Eko Susanto
Date Deposited:	14 Nov 2025 06:26
Last Modified:	14 Nov 2025 06:26
URI:	http://repository.upi.edu/id/eprint/143285

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