INFORMATION SYSTEMS STRATEGY UNTUK MENINGKATKAN KINERJA BISNIS UKM BATIK: Survei pada UKM Batik di Provinsi Jawa Barat

Asep Munawar, - and Suryana, - and Disman, - and Heny Hendrayati, - (2025) INFORMATION SYSTEMS STRATEGY UNTUK MENINGKATKAN KINERJA BISNIS UKM BATIK: Survei pada UKM Batik di Provinsi Jawa Barat. S3 thesis, Universitas Pendidikan Indonesia.

Abstract

Industri UKM Batik di Indonesia memang menghadapi berbagai tantangan yang cukup kompleks, terutama di tengah perkembangan zaman dan perubahan perilaku konsumen. Hal ini berdampak kepada kinerja perusahaan menjadi fluktuatif. UKM Batik dituntut untuk segera menyesuaikan strategi perusahaan agar mampu bertahan. Tujuan penelitian ini adalah untuk menguji pengaruh Information Systems Strategy dan Digital Transformation yang dipengaruhi oleh faktor internal (Management Capability) dan faktor eksternal (Government Support For Business) terhadap kinerja bisnis. Penelitian ini menggunakan metode kuantitatif. Populasi dan sampel penelitian ini adalah 65 yang terdaftar pada Balai Besar Kerajinan Dan Batik di Kementerian Perindustrian Indonesia. Pengujian menggunakan metode pengujian pada model partial least square (PLS). Hasil ini mengindikasikan manajemen yang cakap juga dapat merumuskan dan mengimplementasikan strategi teknologi informasi yang efektif, serta mendorong proses transformasi digital yang tepat guna. Kedua hal ini kemudian menjadi perantara yang ikut menentukan kesuksesan bisnis. Hasil ini mengindikasikan Government Support For Business bukan hanya memberi manfaat instan, tetapi juga memperkuat kapabilitas digital bisnis, yang pada akhirnya meningkatkan kinerja secara berkelanjutan. Secara teoritis, model ini memperluas penerapan teori Management Capability dalam sektor UKM dan menegaskan pentingnya strategi digital sebagai penghubung antara kapabilitas internal dan kinerja bisnis. Secara praktis, temuan ini memberikan arahan bagi pelaku UKM Batik untuk mengembangkan sistem informasi dan transformasi digital yang sejalan dengan kemampuan adaptasi dan inovasi mereka. Penelitian ini penting karena memberikan pendekatan strategis dalam menghadapi tantangan pasar dan perubahan teknologi, serta mendukung pertumbuhan berkelanjutan UKM Batik di tengah era digital The batik SME industry in Indonesia faces a number of complex challenges, particularly amid changing times and consumer behavior. This has led to fluctuations in company performance. Batik SMEs are required to immediately adjust their corporate strategies in order to survive. The objective of this study is to examine the influence of Information Systems Strategy and Digital Transformation, influenced by internal factors (Management Capability) and external factors (Government Support for Business), on business performance. This study employs a quantitative method. The population and sample consist of 65 entities registered at the Indonesian Ministry of Industry's Batik and Craft Center. The testing uses the partial least squares (PLS) model. The results indicate that capable management can also formulate and implement effective information technology strategies, as well as drive appropriate digital transformation processes. Both of these factors then act as intermediaries that contribute to business success. These results indicate that Government Support For Business not only provides immediate benefits but also strengthens the digital capabilities of businesses, ultimately leading to sustainable performance improvements. Theoretically, this model expands the application of Management Capability theory in the SME sector and underscores the importance of digital strategies as a bridge between internal capabilities and business performance. Practically, these findings provide guidance for Batik SMEs to develop information systems and digital transformation aligned with their adaptability and innovation capabilities. This research is significant as it offers a strategic approach to addressing market challenges and technological changes, while supporting the sustainable growth of Batik SMEs in the digital era.

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Item Type:	Thesis (S3)
Additional Information:	https://scholar.google.com/citations?user=txLVQ0wAAAAJ&hl=id Suryana :5978648 Disman :5991816 Heny Hendrayati :5994544
Uncontrolled Keywords:	Government Support For Business, Management Capability, Information Systems Strategy, Digital Transformation dan Kinerja Bisnis Government Support For Business, Management Capabilities, Information System Strategies, Digital Transformation, and Business Performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > S3 Manajemen
Depositing User:	Asep Munawar
Date Deposited:	17 Oct 2025 09:12
Last Modified:	17 Oct 2025 09:12
URI:	http://repository.upi.edu/id/eprint/143174

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