PEMANFAATAN WEBGIS UNTUK PEMETAAN DESTINASI WISATA DAN STRATEGI PENGEMBANGAN KEPARIWISATAAN DI KECAMATAN SUMEDANG SELATAN KABUPATEN SUMEDANG

    Ragil Maulana Saputra, - and Enok Maryani, - and Totok Doyo Pamungkas, - (2025) PEMANFAATAN WEBGIS UNTUK PEMETAAN DESTINASI WISATA DAN STRATEGI PENGEMBANGAN KEPARIWISATAAN DI KECAMATAN SUMEDANG SELATAN KABUPATEN SUMEDANG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Pariwisata merupakan salah satu sektor yang berperan penting dalam pembangunan ekonomi, sosial, dan budaya. Kecamatan Sumedang Selatan memiliki beragam potensi wisata, baik alam, budaya, maupun buatan, namun belum dikelola secara optimal. Penelitian ini bertujuan untuk (1) memetakan destinasi wisata berdasarkan komponen 4A (Attraction, Accessibility, Amenity, dan Ancillary), (2) menyusun strategi pengembangan melalui analisis SWOT, dan (3) merancang WebGIS StoryMaps sebagai media informasi interaktif. Metode penelitian menggunakan pendekatan kuantitatif dengan analisis keruangan. Data diperoleh melalui observasi lapangan, kuesioner wisatawan, serta pencatatan koordinat GPS. Hasil penelitian terhadap 17 destinasi menunjukkan Aksesibilitas umumnya tinggi, namun Amenitas dan Ancillary Service menjadi titik lemah, yang mengklasifikasikan destinasi ke dalam Prioritas Rendah dan Sedang. Analisis SWOT menempatkan seluruh objek wisata pada Kuadran I (Growth), mengindikasikan dominannya kekuatan dan peluang, sehingga strategi yang tepat adalah Strategi Agresif (SO). Arahan strategi mencakup Peningkatan Promosi Digital, Pengembangan Paket Wisata Tematik, dan Perbaikan Fasilitas Dasar. Terakhir, WebGIS StoryMaps berhasil diwujudkan sebagai platform berbasis web yang efektif menyajikan hasil pemetaan, analisis 4A, dan strategi SWOT secara komprehensif dan mudah diakses publik. Tourism is one of the key sectors that plays an important role in economic, social, and cultural development. South Sumedang District has diverse tourism potentials, including natural, cultural, and artificial attractions, yet they have not been optimally managed. This study aims to (1) map tourist destinations based on the 4A components (Attraction, Accessibility, Amenity, and Ancillary), (2) formulate development strategies through SWOT analysis, and (3) design a WebGIS StoryMaps as an interactive information platform. The research applies a quantitative approach with spatial analysis. Data were collected through field observations, tourist questionnaires, and GPS coordinate recording. The results of the analysis of 17 destinations show that Accessibility is generally high, while Amenity and Ancillary Services remain the main weaknesses, classifying the destinations into Low and Medium Priority categories. The SWOT analysis positions all destinations in Quadrant I (Growth), indicating dominant strengths and opportunities, thus the appropriate strategy is an Aggressive Strategy (SO). Strategic directions include strengthening digital promotion, developing thematic tour packages, and improving basic facilities. Finally, the WebGIS StoryMaps was successfully developed as a web-based platform that effectively presents mapping results, 4A analysis, and SWOT strategies in a comprehensive and publicly accessible way.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=id&authuser=1 ID SINTA Dosen Pembimbing: Enok Maryani: 5975781 Totok Doyo Pamungkas: 6693471
    Uncontrolled Keywords: WebGIS, Pemetaan Destinasi Wisata, Strategi Pengembangan, Komponen 4A, Analisis SWOT, Sumedang Selatan. WebGIS, Tourism Destination Mapping, Development Strategy, 4A Components, SWOT Analysis, South Sumedang.
    Subjects: G Geography. Anthropology. Recreation > G Geography (General)
    G Geography. Anthropology. Recreation > GA Mathematical geography. Cartography
    G Geography. Anthropology. Recreation > GV Recreation Leisure
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan Geografi-S1
    Depositing User: Ragil Maulana Saputra
    Date Deposited: 10 Oct 2025 17:06
    Last Modified: 10 Oct 2025 17:06
    URI: http://repository.upi.edu/id/eprint/142635

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