Intan Nazhifah, - and Sri Marhanah, - and Rosita, - (2025) PENGARUH PERSEPSI RISIKO TERHADAP NIAT BERKUNJUNG KEMBALI PADA AKTIVITAS ARUNG JERAM DI SUNGAI PALAYANGAN PANGALENGAN, KABUPATEN BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Wisata arung jeram di Sungai Palayangan semakin diminati, namun tidak semua wisatawan berniat untuk melakukan kunjungan kembali. Salah satu faktor yang menjadi pengaruh adalah persepsi risiko yang dirasakan wisatawan. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi risiko terhadap niat berkunjung kembali pada atraksi arung jeram di Sungai Palayangan. Metode yang digunakan adalah kuantitatif dengan jenis kausal dan teknik survei melalui kuesioner kepada 163 responden dan wawancara langsung. Data dianalisis menggunakan analisis deskriptif dan regresi linear sederhana. Hasil penelitian menunjukkan bahwa persepsi risiko tidak berpengaruh secara signifikan terhadap niat berkunjung kembali, terutama pada dimensi risiko fisik dan psikologis. Temuan ini memiliki implikasi penting bagi pengelola atraksi wisata arung jeram, khususnya dalam hal strategi pengelolaan risiko dan peningkatan kepercayaan serta kepuasan wisatawan. Pengelola layanan disarankan untuk memperkuat sistem keselamatan, memberikan edukasi risiko secara terbuka, serta membangun citra aman dan profesional untuk meningkatkan loyalitas pengunjung. Rafting tourism in the Palayangan River is gaining popularity, however, not all tourists intend to revisit the destination. One of the influencing factors is the perceived risk experienced by visitors. This study aims to analyze the effect of perceived risk on revisit intention in the context of rafting attractions at the Palayangan River. The research employed a quantitative method with a causal approach, utilizing survey techniques through questionnaires distributed to 163 respondents and supported by direct interviews. The data were analyzed using descriptive analysis and simple linear regression. The results indicate that perceived risk does not have a significant influence on revisit intention, particularly in the dimensions of physical and psychological risk. These findings offer important implications for rafting attraction managers, especially in terms of risk management strategies and enhancing visitor trust and satisfaction. It is recommended that service providers strengthen safety systems, provide transparent risk education, and build a safe and professional image to foster visitor loyalty.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=14pKeKcAAAAJ ID SINTA Dosen Pembimbing: Sri Marhanah : 5993537 Rosita : 5997470 |
| Uncontrolled Keywords: | Persepsi Risiko, Niat Berkunjung Kembali, Arung Jeram, Wisata Petualangan, Sungai Palayangan Perceived Risk, Revisit Intention, Rafting, Adventure Tourism, Palayangan River |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Intan Nazhifah |
| Date Deposited: | 09 Oct 2025 04:47 |
| Last Modified: | 09 Oct 2025 04:47 |
| URI: | http://repository.upi.edu/id/eprint/142066 |
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