PERSEPSI WISATAWAN TERHADAP CITRA DESTINASI YANG AMAN DALAM PROGRAM BRAGA BEBAS KENDARAAN (BEKEN)

    Azhar Firdaus, - and Rosita, - and Armandha Redo Pratama, - (2025) PERSEPSI WISATAWAN TERHADAP CITRA DESTINASI YANG AMAN DALAM PROGRAM BRAGA BEBAS KENDARAAN (BEKEN). S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penerapan program Braga Bebas Kendaraan (Braga Beken) dilakukan sebagai upaya Pemerintah Kota Bandung dalam menciptakan ruang publik yang aman dan nyaman bagi pejalan kaki di kawasan Braga. Program ini merupakan respons terhadap kebutuhan wisata yang lebih ramah pejalan kaki dan memperhatikan aspek keselamatan pengunjung. Penelitian ini bertujuan untuk mengukur bagaimana persepsi wisatawan lokal, domestik, maupun mancanegara terhadap citra destinasi yang aman melalui keberadaan program Braga Beken. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 90 responden yang dipilih secara purposive, dan dianalisis menggunakan metode kuantitatif, termasuk uji ANOVA dan uji lanjutan Tukey HSD. Hasil penelitian menunjukkan bahwa program Braga Beken secara umum dinilai positif oleh wisatawan dalam hal menciptakan rasa aman, terutama pada dimensi keselamatan lalu lintas dan kenyamanan lingkungan. Namun, terdapat perbedaan persepsi signifikan antara wisatawan lokal dan mancanegara terkait aspek kehadiran petugas keamanan. Temuan ini mengimplikasikan perlunya peningkatan pengawasan dan kehadiran petugas di lapangan untuk memperkuat rasa aman, khususnya bagi wisatawan asing, serta perbaikan fasilitas pendukung demi mendukung citra Braga sebagai destinasi wisata yang aman dan nyaman bagi semua kalangan. The implementation of the Braga Car-Free Program (Braga Beken) is an initiative by the Bandung City Government to create a safe and comfortable public space for pedestrians in the Braga area. This program responds to the growing need for pedestrian friendly tourism that emphasizes visitor safety. This study aims to measure how tourists local, domestic, and international perceive the image of a safe destination through the presence of the Braga Beken program. Data were collected using questionnaires distributed to 90 purposively selected respondents and analyzed using quantitative methods, including ANOVA and Tukey HSD post-hoc tests. The results indicate that, in general, the Braga Beken program is positively perceived by tourists in terms of providing a sense of safety, especially in the dimensions of traffic safety and environmental comfort. However, significant differences were found between local and international tourists in their perceptions of the presence of security personnel. These findings suggest the need for improved security monitoring and increased visibility of officers in the area, particularly to address the concerns of international visitors. In addition, enhancing supporting facilities is essential to strengthen Braga’s image as a safe and welcoming urban tourism destination for all.

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=AZHAR+FIRDAUS# ID SINTA Dosen Pembimbing : Rosita: 5997470 Armandha Redo Pratama: 6748167
    Uncontrolled Keywords: Persepsi Wisatawan, Citra Destinasi, Braga Bebas Kendaraan Tourist perception, Destination Image, Braga Car-Free Program
    Subjects: G Geography. Anthropology. Recreation > G Geography (General)
    G Geography. Anthropology. Recreation > GV Recreation Leisure
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Azhar Firdaus
    Date Deposited: 07 Oct 2025 12:15
    Last Modified: 07 Oct 2025 12:15
    URI: http://repository.upi.edu/id/eprint/142031

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