Yasmin Fakhira, - and Oce Ridwanudin, - and Masroulina Sevtiani, - (2025) PENGARUH ADVENTURE EXPERIENCES TERHADAP ELECTRONIC WORD OF MOUTH (eWOM) INTENTION MELALUI SELF-PRESENTATION: Survei pada Partisipan Canyoning di Curug Tebing Pasirluhur Campsite, Kabupaten Bogor Jawa Barat. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Pariwisata alam dengan kegiatan petualangan seperti canyoning menawarkan keterlibatan intens di lingkungan natural, namun optimalisasi dampaknya terhadap perilaku berbagi pengalaman digital masih terbatas. Penelitian ini menganalisis pengaruh Adventure Experiences terhadap Electronic Word of Mouth (eWOM) Intention melalui Self-Presentation pada peserta canyoning di Curug Tebing Pasirluhur Campsite. Penelitian menggunakan metode kuantitatif dengan pendekatan survei terhadap 326 responden. Data diolah menggunakan Structural Equation Modeling (SEM) menggunakan IBM SPSS AMOS 24.0 for Windows. Hasil penelitian menunjukkan bahwa Adventure Experiences berpengaruh positif terhadap Self-Presentation, dan Self-Presentation berpengaruh positif terhadap eWOM Intention. Terdapat pengaruh tidak langsung (mediasi) yang signifikan dari Adventure Experiences terhadap eWOM Intention melalui Self-Presentation, yang menegaskan peran presentasi diri sebagai mekanisme psikologis kunci dalam mendorong niat berbagi pengalaman secara digital. Nature-based tourism with adventurous activities such as canyoning offers intense engagement with the natural environment; however, its potential impact on digital experience-sharing behavior remains underexplored. This study examines the influence of Adventure Experiences on Electronic Word of Mouth (eWOM) Intention through Self-Presentation among participants of canyoning activities at Curug Tebing Pasirluhur Campsite. The research employed a quantitative method with a survey of 326 respondents. Data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS 24.0 for Windows. The findings reveal that Adventure Experiences have a positive effect on Self-Presentation, while Self-Presentation positively influences eWOM Intention. Moreover, a significant indirect (mediating) effect was identified, indicating that Self-Presentation plays a crucial psychological role in mediating the relationship between Adventure Experiences and eWOM Intention.
![[thumbnail of S_MPP_2109873_Title.pdf]](http://repository.upi.edu/style/images/fileicons/text.png "S_MPP_2109873_Title.pdf") |
Text
S_MPP_2109873_Title.pdf Download (854kB) |
|
Text
S_MPP_2109873_Chapter1.pdf Download (452kB) |
|
Text
S_MPP_2109873_Chapter2.pdf Restricted to Staf Perpustakaan Download (731kB) |
|
Text
S_MPP_2109873_Chapter3.pdf Download (666kB) |
|
Text
S_MPP_2109873_Chapter4.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
S_MPP_2109873_Chapter5.pdf Download (302kB) |
|
Text
S_MPP_2109873_Appendix.pdf Restricted to Staf Perpustakaan Download (2MB) |
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA PEMBIMBING: 6681229 6945807 |
| Uncontrolled Keywords: | Canyoning, Adventure Experiences, Self-Presentation, Electronic Word of Mouth (eWOM) Intention |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Yasmin Fakhira |
| Date Deposited: | 05 Oct 2025 06:59 |
| Last Modified: | 05 Oct 2025 06:59 |
| URI: | http://repository.upi.edu/id/eprint/141986 |
Actions (login required)
 |
View Item |