Azzahra Verdi, - and Btari Mariska Purwaamijaya, S.H., M.M., - and Muhammad Rizki Nugraha, S.Pd., M.T., - (2025) PENGARUH KEPERCAYAAN, KEAMANAN, DAN AKUNTABILITAS TERHADAP NIAT BERDONASI PADA PLATFORM CROWDFUNDING KITABISA.COM. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk mengkaji pengaruh kepercayaan, keamanan, dan akuntabilitas terhadap niat berdonasi secara online melalui platform crowdfunding Kitabisa.com. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 124 responden pada mahasiswa program studi Bisnis Digital Universitas Pendidikan Indonesia yang pernah menggunakan Kitabisa.com, melalui pengisian kuesioner secara daring. Analisis data dilakukan menggunakan metode statistik Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil analisis menunjukkan nilai effect size (f²) untuk variabel kepercayaan sebesar 0,070, keamanan sebesar 0,012, dan akuntabilitas sebesar 0,010, dengan nilai R-square sebesar 0,316. Temuan ini mengindikasikan bahwa kepercayaan memberikan pengaruh positif terhadap niat berdonasi secara online di Kitabisa.com. Sebaliknya, variabel keamanan dan akuntabilitas tidak menunjukkan pengaruh signifikan terhadap niat berdonasi pada platform tersebut. This study aims to examine the influence of trust, security, and accountability on online donation intention through the crowdfunding platform Kitabisa.com. The research employed a quantitative approach involving 124 respondents from the Digital Business study program at Universitas Pendidikan Indonesia who had previously used Kitabisa.com, by filling out an online questionnaire. Data analysis was conducted using the statistical method of Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the analysis show the effect size (f²) values for the variables of trust at 0.070, security at 0.012, and accountability at 0.010, with an R-square value of 0.316. These findings indicate that trust has a positive influence on online donation intention through Kitabisa.com. Conversely, the variables of security and accountability do not show a significant influence on donation intention on the platform.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=5zsHDfcAAAAJ&hl=id&oi=ao ID SINTA Dosen Pembimbing: Btari Mariska Purwaamijaya: 6681170 Muhammad Rizki Nugraha: 6770726 |
| Uncontrolled Keywords: | Niat Berdonasi, Crowdfunding, Kepercayaan, Keamanan, Akuntabilitas Donation Intention, Crowdfunding, Trust, Security, Accountability |
| Subjects: | L Education > L Education (General) |
| Divisions: | UPI Kampus Tasikmalaya > S1 Bisnis Digital |
| Depositing User: | Azzahra Verdi |
| Date Deposited: | 07 Oct 2025 04:02 |
| Last Modified: | 07 Oct 2025 04:02 |
| URI: | http://repository.upi.edu/id/eprint/141368 |
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