IMPLEMENTASI KONSEP GREEN HOTEL TERHADAP MEMORABLE EXPERIENCE DAN KEPUASAN TAMU DI KOTA BANDUNG

    Mochamad Kevin Anbiya Dwi Putra, - and Rosita, - and Sri Marhanah, - (2025) IMPLEMENTASI KONSEP GREEN HOTEL TERHADAP MEMORABLE EXPERIENCE DAN KEPUASAN TAMU DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Pola perilaku wisatawan dan industri perhotelan mulai berubah seiring meningkatnya kesadaran akan isu lingkungan. Kota Bandung sebagai salah satu destinasi wisata utama di Indonesia menunjukkan pertumbuhan hotel yang menerapkan praktik ramah lingkungan atau green hotel. Penelitian ini bertujuan untuk menganalisis pengaruh implementasi konsep green hotel terhadap memorable experience dan kepuasan tamu, serta menguji peran memorable experience sebagai variabel mediasi antara green hotel dan kepuasan tamu.Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif dan analisis jalur (path analysis). Pengumpulan data dilakukan melalui kuesioner terhadap 196 responden yang pernah menginap di hotel berbasis green hotel di Kota Bandung, dengan teknik purposive sampling. Instrumen diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan path analysis dengan bantuan SPSS. Uji statistik yang dilakukan meliputi uji normalitas, multikolinearitas, uji signifikansi jalur langsung, dan uji Sobel untuk jalur tidak langsung (mediasi). Hasil penelitian menunjukkan bahwa implementasi green hotel berpengaruh langsung secara signifikan terhadap memorable experience, namun tidak berpengaruh langsung terhadap kepuasan tamu. Sebaliknya, memorable experience memiliki pengaruh langsung yang signifikan terhadap kepuasan tamu dan mampu memediasi secara signifikan hubungan antara implementasi green hotel dengan kepuasan tamu. Implikasi dari temuan ini menunjukkan bahwa strategi keberlanjutan melalui green hotel bukan hanya berdampak pada lingkungan, tetapi juga dapat meningkatkan kualitas pengalaman dan kepuasan tamu. Oleh karena itu, pengelola hotel perlu terus memperkuat praktik ramah lingkungan dalam operasional untuk meningkatkan daya saing. Tourist behavior patterns and the hospitality industry have begun to shift in response to growing environmental awareness. Bandung City, as one of Indonesia’s leading tourist destinations, has seen an increase in hotels adopting environmentally friendly practices, also known as green hotels. This study aims to analyze the effect of green hotel implementation on memorable experience and guest satisfaction, as well as to examine the mediating role of memorable experience between green hotel practices and guest satisfaction. This research employs a quantitative approach using a descriptive-verificative method and path analysis. Data were collected through questionnaires distributed to 196 respondents who had stayed at green hotels in Bandung, using purposive sampling. The instrument was tested for validity and reliability. Data were analyzed using path analysis with the assistance of SPSS. Statistical tests included normality test, multicollinearity test, direct path significance test, and Sobel test for indirect (mediating) effects. The results show that green hotel implementation has a direct and significant effect on memorable experience but does not directly affect guest satisfaction. Conversely, memorable experience has a significant direct effect on guest satisfaction and significantly mediates the relationship between green hotel implementation and guest satisfaction. These findings imply that sustainability strategies through green hotels not only benefit the environment but also enhance guest experience and satisfaction. Therefore, hotel managers should continuously strengthen environmentally friendly practices in their operations to increase competitiveness.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: ID SINTA Dosen Pembimbing: Rosita: 5997470 Sri Marhanah: 5993537
    Uncontrolled Keywords: Green Hotel, Memorable Experience, Kepuasan Tamu, Path Analysis, Pariwisata Berkelanjutan Green Hotel, Memorable Experience, Guest Satisfaction, Path Analysis, Sustainable Tourism
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Mochamad Kevin Anbiya Dwi Putra
    Date Deposited: 30 Sep 2025 08:08
    Last Modified: 30 Sep 2025 08:08
    URI: http://repository.upi.edu/id/eprint/141344

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