PENGARUH FLOW EXPERIENCE TERHADAP KEPUASAN PENGUNJUNG KULINER MELALUI PERCEIVED VALUE DI KOTA BANDUNG

    Naufal Islami Reihan, - and Ahmad Hudaiby Galih kusumah, - (2025) PENGARUH FLOW EXPERIENCE TERHADAP KEPUASAN PENGUNJUNG KULINER MELALUI PERCEIVED VALUE DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    ABSTRAK “PENGARUH FLOW EXPERIENCE TERHADAP KEPUASAN PENGUNJUNG KULINER MELALUI PERCEIVED VALUE DI KOTA BANDUNG” Oleh: Naufal Islami Reihan 2109189 Penelitian ini bertujuan untuk menganalisis pengaruh flow experience terhadap kepuasan pengunjung kuliner di Kota Bandung, dengan mempertimbangkan peran perceived value sebagai variabel mediasi. Kota Bandung, sebagai salah satu destinasi kuliner terkemuka, menawarkan berbagai pengalaman gastronomi yang unik, sehingga penting untuk memahami bagaimana keterlibatan emosional dan persepsi nilai pengunjung memengaruhi kepuasan mereka. Studi ini mengadopsi pendekatan kuantitatif dengan metode survei, di mana kuesioner disebarkan kepada 245 responden yang pernah mengunjungi Kota Bandung untuk berkuliner. Data yang terkumpul dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa flow experience berpengaruh signifikan terhadap perceived value dan kepuasan pengunjung. Lebih lanjut, perceived value terbukti memediasi secara parsial hubungan antara flow experience dan kepuasan pengunjung. Temuan ini menegaskan pentingnya menciptakan pengalaman berkunjung yang imersif dan bernilai tinggi untuk meningkatkan kepuasan. Implikasi praktis dari penelitian ini yaitu memberikan acuan bagi pengelola destinasi dan pelaku usaha kuliner di Kota Bandung dalam merancang strategi pelayanan yang mampu meningkatkan pengalaman dan persepsi nilai pengunjung secara keseluruhan. Kata Kunci: Flow experience, Perceived value, Kepuasan, kuliner, Kota Bandung. ABSTRACT “THE EFFECT OF FLOW EXPERIENCE ON THE SATISFACTION OF CULINARY VISITORS THROUGH PERCEIVED VALUE IN THE CITY OF BANDUNG” By: Naufal Islami Reihan 2109189 This research investigates the impact of flow experience on the satisfaction of culinary visitors in Bandung City, with perceived value serving as a mediating variable. Given Bandung's status as a prominent culinary tourism destination in Indonesia, it is crucial to understand how visitors emotional involvement and perception of value shape their overall satisfaction. Utilizing a quantitative approach, the study collected data through a survey administered to 245 respondents who had participated in culinary tourism in Bandung City. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLSSEM). The findings reveal that flow experience has a significant influence on both perceived value and visitors satisfaction. Furthermore, the results indicate that perceived value partially mediates the relationship between flow experience and satisfaction. These insights emphasize the importance of designing immersive and high-value tourism experiences to boost tourist satisfaction. The practical implications of this study are significant for destination managers and culinary business owners in Bandung City. The findings can serve as a guide for developing service strategies that enhance both the tourists' experience and their perception of value. Keywords: Flow experience, Perceived value, Satisfaction, Culinary, Bandung City

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=LCm_XKEAAAAJ&scilu=&scisig=ACUpqDcAAAAAaNpjt1Ftcp4mgEzviw68DCq8czs&gmla=AH8HC4zN4gj5gA8Wjhyh72Ic0SsVEnEeAjzpbvhy8go0DJ44mqSbNkuP-TD9ykDyEbp-pcu2Z34f_qxHp21cn897NDLNz9IQWf9FYt4&sciund=17467037780190903247 ID SINTA Dosen Pembimbing: AHMAD HUDAIBY GALIH KUSUMAH: 5989818
    Uncontrolled Keywords: Flow experience, Perceived value, Kepuasan, kuliner, Kota Bandung. Flow experience, Perceived value, Satisfaction, Culinary, Bandung City
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Naufal Islami Reihan
    Date Deposited: 30 Sep 2025 02:29
    Last Modified: 30 Sep 2025 02:29
    URI: http://repository.upi.edu/id/eprint/141329

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