PENGARUH PEMASARAN MELALUI MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI PRODUK PELEMBAB WAJAH SOMETHINC: Survei pada Pengikut akun Tiktok @somethincofficial

    Finni Mei Gintari, - and Ayu Krishna Yuliawati, - and Eka Surachman, - (2025) PENGARUH PEMASARAN MELALUI MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI PRODUK PELEMBAB WAJAH SOMETHINC: Survei pada Pengikut akun Tiktok @somethincofficial. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Finni Mei Gintari (2100148), Pengaruh Pemasaran Melalui Media Sosial TikTok Terhadap Minat Beli Produk Pelembab Wajah Somethinc (Survei pada Pengikut akun Tiktok @somethincofficial). Dibawah bimbingan Dr. Ayu Krishna Yuliawati, S.Sos., M.M. dan Dr. Eka Surachman, S.Si., M.T, Penelitian ini bertujuan menganalisis pengaruh pemasaran melalui media sosial TikTok terhadap minat beli produk pelembab wajah Somethinc. Metode yang digunakan adalah metode kuantitatif dengan responden sebanyak 385 orang pengikut akun TikTok @somethincofficial yang dipilih melalui non-probability sampling. Variabel pemasaran media sosial diukur melalui customization, entertainment, interaction, dan trendiness, sedangkan minat beli diukur melalui transactional, referential, preferential, dan exploratory interest. Hasil penelitian menunjukkan bahwa kinerja pemasaran media sosial sangat tinggi dan minat beli responden sangat berminat. Finni Mei Gintari (2100148), The Influence Of Marketing Through Tiktok Social Media On Interest In Buying Somethinc Facial Moisturizer Products (Survey on Followers of the @somethincofficial TikTok account) under guidance of Dr. Ayu Krishna Yuliawati, S.Sos., M.M. and Dr. Eka Surachman, S.Si., M.T, This study aims to analyze the influence of social media marketing through TikTok on the purchase intention of Somethinc facial moisturizer products. The method used is quantitative, with 385 respondents who are followers of the TikTok account @somethincofficial, selected using non-probability sampling. The social media marketing variable is measured through customization, entertainment, interaction, and trendiness, while purchase intention is measured through transactional, referential, preferential, and exploratory interest. The results indicate that the performance of social media marketing is very high, and respondents’ purchase intention is also strong

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=ljXqMdEAAAAJ ID SINTA Dosen Pembimbing: Ayu Krishna Yuliawati: 5977407 Eka Surachman: 5979141
    Uncontrolled Keywords: Kata Kunci: Pemasaran Media Sosial, TikTok, Minat Beli, Somethinc. Keywords: Social Media Marketing, TikTok, Purchase Intention, Somethinc.
    Subjects: H Social Sciences > HD Industries. Land use. Labor
    H Social Sciences > HF Commerce
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan)
    Depositing User: Finni Mei Gintari
    Date Deposited: 29 Sep 2025 04:41
    Last Modified: 10 Oct 2025 09:55
    URI: http://repository.upi.edu/id/eprint/141104

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