PENGARUH DAYA TARIK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG OBJEK WISATA CIBULAN KAB.KUNINGAN

    Blantika Roessova Pamungkas, - and Sri Marhanah, - and Rosita, - (2025) PENGARUH DAYA TARIK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG OBJEK WISATA CIBULAN KAB.KUNINGAN. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    ABSTRAK Penelitian ini menganalisis pengaruh daya tarik dan kualitas pelayanan terhadap kepuasan pengunjung Objek Wisata Cibulan, Kuningan. Menggunakan metode deskriptif kuantitatif dengan 100 responden melalui simple random sampling, data dikumpulkan lewat kuesioner yang valid dan reliabel, lalu dianalisis dengan regresi linier berganda, uji t, dan uji F menggunakan SPSS 24.0. Hasil menunjukkan daya tarik dan kualitas pelayanan, baik secara parsial maupun simultan, berpengaruh positif signifikan terhadap kepuasan pengunjung. Disarankan pengelola meningkatkan keunikan daya tarik, kebersihan lingkungan, dan mutu pelayanan untuk mempertahankan serta meningkatkan jumlah kunjungan. Kata kunci: daya tarik, kualitas pelayanan, kepuasan pengunjung, Cibulan. ABSTRACT This study examines the effect of tourist attraction and service quality on visitor satisfaction at Cibulan Tourism Object, Kuningan. Using a quantitative descriptive method with 100 respondents selected via simple random sampling, data were collected through valid and reliable questionnaires and analyzed using multiple linear regression, t-test, and F-test with SPSS 24.0. Results indicate that both tourist attraction and service quality, individually and jointly, have a positive and significant effect on visitor satisfaction. It is recommended that management enhance attraction uniqueness, environmental cleanliness, and service quality to sustain and increase visits. Keywords: tourist attraction, service quality, visitor satisfaction, Cibulan.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en ID Sinta Dosen Pembimbing: Sri Marhanah: 5993537 Rosita: 5997470
    Uncontrolled Keywords: Daya tarik dan kualitas pelayanan dapat mempengaruhi kepuasan pengunjung di Objek Wisata Cibulan Kabupaten Kuningan The attractiveness and quality of service can influence visitor satisfaction at the Cibulan Tourist Attraction in Kuningan Regency
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    H Social Sciences > HF Commerce
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Blantika Roessova Pamungkas
    Date Deposited: 08 Oct 2025 04:06
    Last Modified: 08 Oct 2025 04:06
    URI: http://repository.upi.edu/id/eprint/140619

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