PERAN PERSONAL IMAGE DALAM MEMEDIASI KUALITAS PELAYANAN ISLAM, FOMO (Fear Of Missing Out), WILLINGNESS TO PAY TERHADAP LOYALITAS JEMAAH (Survei pada Jemaah Ustadz Hanan Attaki Kota Bandung)

    Ine Mutia, - and Hilda Monoarfa, - and Firmansyah, - (2025) PERAN PERSONAL IMAGE DALAM MEMEDIASI KUALITAS PELAYANAN ISLAM, FOMO (Fear Of Missing Out), WILLINGNESS TO PAY TERHADAP LOYALITAS JEMAAH (Survei pada Jemaah Ustadz Hanan Attaki Kota Bandung). S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Tujuan dari penelitian ini adalam untuk mengambarkan dan menganalisis faktor-faktor yang mempengaruhi pengaruh peran Personal Image dalam memediasi kualitas pelayanan Islam, FOMO (Fear Of Missing Out), Willingness To Pay terhadap loyalitas jemaah di Kota Bandung. Teori yang digunakan pada penelitian ini adalah marketing mix Islami dan perilaku konsumen. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan metode analisis SEM-PLS dan alat analisis yang digunakan adalah SmartPLS serta jumlah sampel yang diambil sebanyak 231. Hasil penelitian pada analisis deskriptif menunjukan variabel kualitas pelayanan Islam, FOMO (Fear Of Missing Out), Willingness To Pay, Personal Image, dan loyalitas jemaah berada pada kategori tinggi. Selain itu, kualitas pelayanan Islam, FOMO (Fear Of Missing Out), Personal Image berpengaruh positif terhadap loyalitas jemaah ustadz Hanan Attaki di Kota Bandung. Kemudian, Willingness To Pay, Personal Image dalam memediasi kualitas pelayanan Islam terhadap loyalitas jemaah, Personal Image dalam memediasi FOMO (Fear Of Missing Out) positif tapi tidak berpengaruh signifikan terhadap loyalitas jemaah ustadz Hanan Attaki di Kota Bandung. Implikasi dari penelitian ini adalah Ayah Amanah dapat menentukan strategi pemasaran melalui peran Personal Image ustadz Hanan Attaki. Lalu, perkembangan era digital saat ini haruslah dijadikaan momentum dalam meninglatkan daya tarik jemaah untuk loyalitas pada kajian ustadz Hanan Attaki. The purpose of this study is to describe and analyse the factors influencing the role of Personal Image in mediating the quality of Islamic services, FOMO (Fear Of Missing Out), Willingness To Pay, and congregation loyalty in the city of Bandung. The theories used in this study are Islamic marketing mix and consumer behaviour. The research method used was quantitative descriptive with SEM-PLS analysis, and the analysis tool used was SmartPLS, with a sample size of 231. The results of the descriptive analysis showed that the variables of Islamic service quality, FOMO (Fear Of Missing Out), Willingness To Pay, Personal Image, and congregation loyalty were in the high category. Additionally, Islamic service quality, FOMO (Fear Of Missing Out), and Personal Image positively influence the loyalty of Ustadz Hanan Attaki's congregation in Bandung City. Furthermore, Willingness To Pay and Personal Image mediate the relationship between Islamic service quality and congregation loyalty, while Personal Image mediates FOMO (Fear Of Missing Out) positively but does not significantly influence the loyalty of Ustadz Hanan Attaki's congregation in Bandung City. The implications of this study are that Ayah Amanah can determine marketing strategies through the role of Ustadz Hanan Attaki's Personal Image. Furthermore, the current digital era should be leveraged as an opportunity to enhance the appeal of congregants' loyalty to Ustadz Hanan Attaki's teachings.

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    Official URL: http://reository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=Cshwjz8AAAAJ&hl=id SINTA ID : 6150134 SINTA ID : 5995005
    Uncontrolled Keywords: Kualitas Pelayanan Islam, FOMO (Fear Of Missing Out), Willingness To Pay, Personal Image, Loyalitas Jemaah. Quality of Islamic Services, FOMO (Fear Of Missing Out), Willingness To Pay, Personal Image, Congregant Loyalty
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam
    Depositing User: Ine Mutia
    Date Deposited: 25 Sep 2025 03:07
    Last Modified: 25 Sep 2025 03:07
    URI: http://repository.upi.edu/id/eprint/140505

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